Longevity as a Business Narrative
Longevity and healthspan are growing themes in industry forecasts, reflecting interest in long-term capability rather than short-term results. This narrative supports programming that emphasizes function, mobility, resilience, and aging well.
Professionals can frame services around sustained participation and quality of life, reinforcing fitness as a lifelong pursuit.
References
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights
