Sandy Todd Webster
Sandy Todd Webster is the editor in chief of IDEA’s award-winning publications. She is Precision Nutrition Level 1 certified and is a Rouxbe Certified Plant-Based Professional cook.View FitConnect Profile
Article Archive
Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.
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As we merge into autumn, let’s pause to ensure that you and your teams are maximizing your IDEA Health & Fitness Association benefits.
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How functional HIIT workouts can slow aging, improve mobility, increase strength and power, and deliver metabolic conditioning with impact.
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If you’re paralyzed by the specter of making a wrong move with your fitness business, this excerpt from the IDEAfit PRO SHOW podcast may be just what you need to get unstuck.
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“United We Thrive” is more than a theme, it’s an internal mantra for IDEA and an intention we set over a year ago: To deliver against IDEA’s mandate at a time when our industry needed it the most.
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The second day of 2021 IDEA World Virtual ushered in a new suite of deep knowledge for attendees to choose from, on topics ranging from exercise science research to diversity and inclusion and the mundane (but oh-so-important) aspects of owning a fitness business.
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For the 39th time—and for the second-straight year virtually because of the pandemic—IDEA World Convention is inspiring and educating thousands of fit pros around the globe. Though we may be weary of being at screens after the toughest year this industry has ever seen, our craving for connection has drawn us together.
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With colds and respiratory diseases re-emerging as the world opens up, it’s time to pause and fine tune what we know about the immune system.
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The first 15,000 people to purchase or renew into our new IDEAfit+ Membership will receive an a 3-day ticket to 2021 IDEA World Virtual.
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Gardening is an endurance activity whose moves are best primed through a good functional training program. Record numbers of new gardeners make this a prime opportunity to market special programming for the gardening enthusiasts in your community.
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The health boosting properties of whole grains have been scrutinized by scientists widely and often. Most striking is that researchers often conclude that consuming whole grains can increase lifespan.
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We listened to IDEA members to blaze a path forward, creating a new membership, podcast and tools for fitness professionals.
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A sure path to a healthy kitchen and better eating habits begins with organization. Try these simple strategies for Kondo-ing your kitchen.
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IDEAfit+ Membership cost is about $200 less than the price of an IDEA World Virtual ticket—and you will get both, PLUS unlimited CECs toward fitness certification renewal, if you opt in by June 30, 2021.
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Fitness professionals know how essential fitness is, but during the pandemic, the legal interpretation of “essential” vastly differed.
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The GYMS Act would provide assistance to gyms, fitness studios and fitness facilities that have struggled as a result of the COVID-19 pandemic.
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The IDEA Diversity, Equity and Inclusion Committee is an assembly of notable fitness professionals whose purpose is recommending actions that help IDEA meet the needs of our members and the larger industry.
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Despite the tragedy of human loss and the damage wrought on our businesses, the fitness industry continues to find new ways to build our business models.
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The final column often includes reflecting on the gifts of the past year, but it’s safe to say most are ready to close the book on this twisted plot called 2020.
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For the first time in 38 years, the global fitness community that is the IDEA® World Convention was not able to meet in person. Despite that, the crackling energy and essential rite of gathering to share ideas and buoy each other breathed fresh air into the 8,000 attendees, sponsors and presenters who attended via the ether on August 21–22.
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