fbpx Skip to content

Sandy Todd Webster

Sandy Todd Webster is the editor in chief of IDEA’s award-winning publications. She is Precision Nutrition Level 1 certified and is a Rouxbe Certified Plant-Based Professional cook.

Fitness Connect profile

Article Archive

IDEA's 40th Anniversary Cake

Celebrating IDEA’s 40th Anniversary!

March 18, 2022

Friends, it’s been over 2 years since we could safely gather. Let 2022 IDEA World Convention be our time to meet in person to laugh, learn, dance and celebrate together at the most exhilarating of all fitness industry events. 

Read More
strong woman's shadow

Celebrating Women in Fitness

March 11, 2022

March is Women’s History Month. There is still plenty of time to reach out to your sisters in the industry and tell them how much their leadership has impacted you.

Read More
national nutrition month

It’s National Nutrition Month!

March 4, 2022

Sponsored by the Academy of Nutrition and Dietetics, the 2022 theme for National Nutrition Month is “Celebrate a World of Flavors.” Using a “small steps” coaching structure, the Academy is rolling out just a few tips to practice each week with supportive information and resources. 

Read More
Networking illustration

Networking: A Career Investment that Pays

February 25, 2022

The fitness industry is an embarrassment of riches in terms of exceptional individuals who can become your amazing lifelong friends, mentors or part of your trusted network. Get over your shyness and mingle. Introduce yourself. Reestablish the relationships that may be frayed after 2 years of pandemic.

Read More
Black Health and Wellness

Black Health and Wellness

February 18, 2022

Education is one step toward opening our minds to the critical role that inclusivity—and all that ties to it—plays in inspiring the ENTIRE world to fitness—and not just a segment of it.

Read More
heart health image

Heart Health, Super Bowl Sunday & Valentine’s Day

February 11, 2022

Heart disease is a leading cause of death in the United States, claiming the lives of more than 650,000 people per year, according to the Centers for Disease Control. Sadly, it is a mostly preventable lifestyle disease that is needlessly damaging too many lives. 

 

Read More
Small Group Retention

Retention Through Small Group Exercise

February 1, 2022

Small group fitness is a powerful community builder and retention tool for your business. Clients who train in a group are more likely to stick with a program and achieve their fitness goals, which reflects success back on you and your business.

Read More

Friday Super Sets

January 28, 2022

Welcome to the first edition of “Friday Super Sets.” I’ll be dropping in at the end of each week to get better acquainted with you and other IDEA Members, and to share notes and links regarding content you may have missed during your busy week. Each edition will be chock-full of information and links that I believe you’ll enjoy.

Read More
PTI 2022 ad

Nourishment for All Seasons

November 8, 2021

As we enter the most foodcentric season of all, we hope the features section in this issue sparks new perspective on two fascinating nutrition topics: how the pandemic has changed the ways people eat and how to differentiate among food allergies, intolerances and sensitivities.

Read More

Niche Marketing: Not for Every Fitness Business

September 22, 2021

Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.

Read More

Fitness Business Management

July 26, 2021

If you’re paralyzed by the specter of making a wrong move with your fitness business, this excerpt from the IDEAfit PRO SHOW podcast may be just what you need to get unstuck.

Read More
United we Thrive

2021 IDEA World Virtual: United We THRIVED!

July 11, 2021

“United We Thrive” is more than a theme, it’s an internal mantra for IDEA and an intention we set over a year ago: To deliver against IDEA’s mandate at a time when our industry needed it the most.

Read More
IDEA World Blog Day 2

BEING the Change as the Sea Changes

July 10, 2021

The second day of 2021 IDEA World Virtual ushered in a new suite of deep knowledge for attendees to choose from, on topics ranging from exercise science research to diversity and inclusion and the mundane (but oh-so-important) aspects of owning a fitness business.

Read More
Ally Love

Boss Up and Inspire the World to Fitness®

July 9, 2021

For the 39th time—and for the second-straight year virtually because of the pandemic—IDEA World Convention is inspiring and educating thousands of fit pros around the globe. Though we may be weary of being at screens after the toughest year this industry has ever seen, our craving for connection has drawn us together.

Read More