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A woman exercising with time under tension resistance bands

Portable Time Under Tension

June 3, 2021

Time Under Tension (TUT) describes the amount of time a muscle is held under strain, which resistance bands optimize, according to research.

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Pocket Outdoor Media and Outside branding

An Exciting Announcement from IDEA

February 23, 2021

IDEA Health & Fitness Association’s parent company, Pocket Outdoor Media, has acquired iconic outdoor brands like Outside magazine and will be known as Outside.

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