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Article Archive
Are you a proponent of intermittent fasting? Have you noticed more clients expressing an interest in time-restricted eating?
If we could measure warmth and vibrancy, our inspired service specialist Nicole Krum would no doubt score off the charts. A call to our office means likely encountering her kind support as she seamlessly ushers you through IDEA member services.
Distinctive and effective branding is imperative to the success of any business. Your brand is the identity you’re presenting to your clients and, ultimately, what will define you in their eyes and set you apart from the competition.
Diversifying your fitness business increases your income and gives you an edge over other fitness trainers. But you can have a satisfying career as a certified personal trainer without doing things the old way.
The landscape of the fitness industry looks different these days. Fitness enthusiasts and newcomers alike are approaching the gym with a different perspective. Large gyms with big groups are not as appealing, nor is the price tag of a personal trainer. Small group training (SGT) via boutique studios, private trainers, or online platforms is the preferred activity of fitness participants, especially for personalized instruction. SGT also remains the number one profit center in clubs. If you are stuck in a rut of instructing one-on-one training or group classes (online or in-person), now is the time to enter the “Sweet Spot” of SGT, increase your offerings, and begin earning your worth.
What programs or fitness equipment are you finding most popular with participants as they begin to return to in-person training?
Research on vitamin D benefits has linked it to improved bone health and lower cancer risk. Now, it appears to help prevent diabetes.
Have you tried self-massage tools? Here, Paul Kleiman, president of MassageU and U-Selfcare.com, explains various kinds of tools.
The personal training industry is a rapidly growing field, which aims to serve the needs of a wide variety of the population. Fitness facilities can be a resource for individuals to expand their healthy behaviors and build a habit of fitness for a lifetime. Cultivating a culture of a healthy fitness lifestyle stems from having an NSCA-certified, well-educated personal trainer, who can ensure people are engaging in fitness behaviors and performing exercises safely and effectively. NSCA certifications equip professionals to educate, inform and inspire communities to lead active, healthy lifestyles.
The vast majority of you are not only fitness professionals—you’re entrepreneurs, too. That’s quite a balancing act depending on your knowledge and comfort level when it comes to building, marketing and running a successful business. At MELT, we’ve been there—first as our creator Sue Hitzmann figured out her own business game plan and now, decades…
Aches, pains, strains and stiffness can creep in, seemingly out of nowhere. For some of us, the pain affects the quality of our daily lives, and pinpointing the cause can seem like a wild goose chase. This was the case for the creator of the MELT Method, Sue Hitzmann. Developing MELT’s innovative approach to self-care—after an extensive dive down the rabbit hole of neurofascial research—was her ticket out of pain and many symptoms of aging. Two decades later, thousands of people have joined her on that journey.
If you’re wondering what a MELT class is like, it’s not a silly question. Chances are MELT will feel familiar but also unlike anything else you’ve done before. We use a soft roller, but MELT is not foam rolling. We’re moving our bodies, but it’s not stretching and we don’t even consider it a workout. So no wonder there’s a bit of mystery around what it’s actually like.
Breathing is something we do every minute without actively or consciously thinking about it, but it’s a fascinating process that is essential to life. Here we look at some of the different breathing techniques and explain how you and your clients can harness the breath to calm the mind, fuel the body and gain a competitive edge.
Do you use social media for recipe ideas? How can social media recipes do a better job at encouraging healthier eating habits?
With fitness pros competing with free online programs, the need to provide individualized training and support is more important than ever.
Loss of functional abilities significantly impacts life quality. Here we offer a brief overview of functional training methods.
While U.S. dietary guidelines may be helpful for our health, research says they’re not great for the planet and our carbon footprint.
