Nicki AndersonNicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the health and fitness columnist for Suburban Chicago Newspapers and Naperville Magazine, and has authored numerous books, including Nicki AndersonÔÇÖs Single-Step Weight Loss Solution, 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Program. Nicki is the 2009 IDEA Personal Trainer of the Year and she lectures all over the world teaching fitness professionals the value of solid business practices.
Nicki Anderson, IDEA contributing editor, personal trainer and mom to four 20-somethings, is an enthusiastic home cook who regularly develops and adapts new recipes in her Naperville, Illinois, “test kitchen.”Read More
I don’t know about you, but I’ve had some opportunities in my life that I’ve let pass me by because I was afraid of failing. The good news is that I figured out the power of failure many years ago. The bad news is that I still see many people passing up opportunities, as I once did, simply because fear of failure tends to inhibit forward thinking.Read More
We launched IDEA Trainer Success nearly 6 years ago to provide personal trainer entrepreneurs with the first—and still only—publication dedicated strictly to the business insights, strategies and concerns of running a successful in-home, studio or independent personal training enterprise. More than 25 issues and hundreds of articles later, this power-packed newsletter has consistently delivered timely, practical information that has directly impacted your career and supported your success.Read More
Health clubs were the first entities to pair fitness with business, but today a whole new set of entrepreneurs are bursting onto the health and fitness scene—and many of them are women. This new breed of entrepreneur is breaking away from the tradition of working as an instructor or a trainer for someone else and realizing her potential for success by starting her own studio or training…Read More
It has been said that the only place where success comes before work is in the dictionary. Over the years, an overriding message in the world of business has been that “hard work reaps success!” But the truth is that hard work doesn’t always equate to “smart…Read More
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For those of you new to business ownership, there is plenty to lear…Read More
By Nicki Anderson
Developing a Unique Selling Proposition
Why having a USP will give you an edge over your competition. When I speak to personal fitness trainers about marketing strategies, I often ask, “What makes you and your business unique?” Sadly, most trainers reply that what sets them apart is the fact that they really care about their clients. While that sentiment is most admira…
Have you ever reached the end of a training session and asked yourself, “Is that all there is?” Do you sometimes feel that you are simply going through the motions with clients? Maybe something is lacking in the way you design your clients’ sessions.