Article Archive
Nicki Anderson, IDEA contributing editor, personal trainer and mom to four 20-somethings, is an enthusiastic home cook who regularly develops and adapts new recipes in her Naperville, Illinois, “test kitchen.”
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“What is a soul? It’s like electricity–we don’t really know what it is, but it’s a force that can light a room.” —Ray Charles
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I don’t know about you, but I’ve had some opportunities in my life that I’ve let pass me by because I was afraid of failing. The good news is that I figured out the power of failure many years ago. The bad news is that I still see many people passing up opportunities, as I once did, simply because fear of failure tends to inhibit forward thinking.
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We launched IDEA Trainer Success nearly 6 years ago to provide personal trainer entrepreneurs with the first—and still only—publication dedicated strictly to the business insights, strategies and concerns of running a successful in-home, studio or independent personal training enterprise. More than 25 issues and hundreds of articles later, this power-packed newsletter has consistently delivered timely, practical information that has directly impacted your career and supported your success.
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Health clubs were the first entities to pair fitness with business, but today a whole new set of entrepreneurs are bursting onto the health and fitness scene—and many of them are women. This new breed of entrepreneur is breaking away from the tradition of working as an instructor or a trainer for someone else and realizing her potential for success by starting her own studio or training…
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It has been said that the only place where success comes before work is in the dictionary. Over the years, an overriding message in the world of business has been that “hard work reaps success!” But the truth is that hard work doesn’t always equate to “smart…
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When I think of publicity, a favorite quote comes to mind by Vivien Kellems (1896–
1975), a noted U.S. industrialist and lecturer: “Of course I’m a pub…
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For those of you new to business ownership, there is plenty to lear…
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Marketing
By Nicki Anderson
Developing a Unique Selling Proposition
Why having a USP will give you an edge over your competition. When I speak to personal fitness trainers about marketing strategies, I often ask, “What makes you and your business unique?” Sadly, most trainers reply that what sets them apart is the fact that they really care about their clients. While that sentiment is most admira…
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How do you maintain a team of trainers who are hardworking, client-focused, loyal and in sync with you and each other? Part of the answer lies in devising well-defined hiring a…
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Have you ever reached the end of a training session and asked yourself, “Is that all there is?” Do you sometimes feel that you are simply going through the motions with clients? Maybe something is lacking in the way you design your clients’ sessions.
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Many trainers dream of starting their own business but fail t…
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