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Nicki Anderson

Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the health and fitness columnist for Suburban Chicago Newspapers and Naperville Magazine, and has authored numerous books, including Nicki AndersonÔÇÖs Single-Step Weight Loss Solution, 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Program. Nicki is the 2009 IDEA Personal Trainer of the Year and she lectures all over the world teaching fitness professionals the value of solid business practices.

Article Archive

Let Failure Guide You to Success

October 29, 2009

I don’t know about you, but I’ve had some opportunities in my life that I’ve let pass me by because I was afraid of failing. The good news is that I figured out the power of failure many years ago. The bad news is that I still see many people passing up opportunities, as I once did, simply because fear of failure tends to inhibit forward thinking.

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IDEA Trainer Success Goes Digital in February 2010!

October 29, 2009

We launched IDEA Trainer Success nearly 6 years ago to provide personal trainer entrepreneurs with the first—and still only—publication dedicated strictly to the business insights, strategies and concerns of running a successful in-home, studio or independent personal training enterprise. More than 25 issues and hundreds of articles later, this power-packed newsletter has consistently delivered timely, practical information that has directly impacted your career and supported your success.

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10 Absolutes for Women in Business

December 31, 2007

Health clubs were the first entities to pair fitness with business, but today a whole new set of entrepreneurs are bursting onto the health and fitness scene—and many of them are women. This new breed of entrepreneur is breaking away from the tradition of working as an instructor or a trainer for someone else and realizing her potential for success by starting her own studio or training…

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Using ACTION – Not Luck – to Succeed

October 31, 2007

It has been said that the only place where success comes before work is in the dictionary. Over the years, an overriding message in the world of business has been that “hard work reaps success!” But the truth is that hard work doesn’t always equate to “smart…

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Publicity With Panache!

August 31, 2007

When I think of publicity, a favorite quote comes to mind by Vivien Kellems (1896–
1975), a noted U.S. industrialist and lecturer: “Of course I’m a pub…

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Developing a Unique Selling Proposition

January 31, 2007

Marketing
By Nicki Anderson

Developing a Unique Selling Proposition
Why having a USP will give you an edge over your competition. When I speak to personal fitness trainers about marketing strategies, I often ask, “What makes you and your business unique?” Sadly, most trainers reply that what sets them apart is the fact that they really care about their clients. While that sentiment is most admira…

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Recipe for a Winning Training Session

June 30, 2006

Have you ever reached the end of a training session and asked yourself, “Is that all there is?” Do you sometimes feel that you are simply going through the motions with clients? Maybe something is lacking in the way you design your clients’ sessions.
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Going Solo

January 31, 2005

Many trainers dream of starting their own business but fail t…

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