We launched IDEA Trainer Success nearly 6 years ago to provide personal trainer entrepreneurs with the first—and still only—publication dedicated strictly to the business insights, strategies and concerns of running a successful in-home, studio or independent personal training enterprise. More than 25 issues and hundreds of articles later, this power-packed newsletter has consistently delivered timely, practical information that has directly impacted your career and supported your success. To keep our standards high—and take your career to the next level—we are now making the transition to a digital, online format, effective with the February 2010 issue.

We are very excited about this next step in the evolution of IDEA Trainer Success. We have heard your concerns about environmental impact and are happy to be shrinking our carbon footprint. Saving on paper, postage, ink and energy is part of our effort to work toward a better, more beautiful world. However, there is even more to be excited about. Your digital version of IDEA Trainer Success offers numerous benefits to you:

Hot Off the Press. You will get your issue of IDEA Trainer Success faster, and the content will be more
up-to-date than ever.

Convenient Archive. You will now be able to organize your issues without accumulating dust. Either save your copy to your own computer, or access the current and all past issues in the online archive on IDEA’s website (www.ideafit.com). You can, of course, print a paper copy if you prefer.

IDEA Gold Standard. You will still receive the same type and quantity of excellent content, delivered directly to your inbox.

Networking Community. Digital IDEA Trainer Success will feature an online community where you can leave instant feedback and connect with other personal trainer entrepreneurs. This added benefit will help you solve problems related to hiring, management and facility maintenance.

Digital Content. We will utilize the power of digital delivery to give you video clips to augment your learning and growth as a business owner.

The Next Step

As you can see, we thought carefully before deciding to digitize our content. Our primary concern is always how our decisions affect you, our valued member. We are confident that this new era in information delivery will prove to be not only a wise “green” move but also a smart and efficient way to honor you, the smart and efficient fitness professional.

As we move forward with this transition, it is very important that we have your current e-mail information so that delivery of your IDEA Trainer Success will continue seamlessly. If you have not done so recently, please contact our membership department ([email protected]) and make sure we have your e-mail address on file. (We respect your privacy and do not share e-mail addresses.) We hope you will let us know how you enjoy this updated version of a timeless classic, and also how we can keep improving all our publications and our service to you.

In good health,

Kathie and Peter Davis

November–December 2009 IDEA Trainer Success

Tips to Tone-Up Your PodCAST

November–December 2009 IDEA Trainer Success

November–December 2009 IDEA Trainer SuccessIDEA Trainer Success
Editor in Chief Sandy Todd Webster
Managing Editor Katherine Watson
Production Editor Margie Rogers
Contributing Editor Alexandra Williams
Design Patera
Publisher and CEO Peter Davis
Executive Director Kathie Davis

IDEA Health & Fitness
Association
10455 Pacific Center Court
San Diego, California 92121-4339
Phone: (858) 535-8979 or (800) 999-idea
Fax: (858) 535-8234
E-mail: [email protected]
Website: www.ideafit.com

© 2009 by IDEA Health & Fitness Association. All rights reserved. Reproduction without permission is strictly prohibited. Printed in the USA.
For a complete directory of IDEA staff
or information on article selection and submission, see the “Your Membership”
section in IDEA Fitness Journal.

IDEA’s Mission Statement
IDEA and its members are passionately committed to improving the health and fitness of all people. We are focused
on delivering compelling member value by imparting knowledge, credibility, inspiration, marketability, and personal
and professional growth opportunities.

IDEA’s Purpose
To Inspire the World to Fitness®

Core Values
‰ We believe that ethics come first;
fairness and integrity guide all of
our decisions and relationships.
‰ We have a passion for providing
fitness information and education.
‰ Our decisions are guided by the
professional needs of our members. November–December 2009 IDEA Trainer Success