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Joy Keller

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200). She has been working as a business to business journalist for more than 25 years and specializes in custom communication and content strategy/ production.

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Article Archive

Obese Clients: Are You Meeting Their Real Needs?

August 23, 2013

Do you think obese people are lazy? Weak-willed? Do you get frustrated when they can’t do what you ask because their girth gets in the way? If you think you know obese clients, think again. We talked to obese (and formerly obese) consumers—and the fitness pros who work with them—to find out how they feel,…

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What Obese People Wish Fitness Professionals Knew

July 5, 2013

“I am not lazy.”
“I don’t necessarily want or need to lose as much weight as you think I do. My biomarkers are good.”
“I don’t have access to the same moisture-wicking clothes thin people do, and that can make working out more difficult for me, owing to chafing and lack of comfort.”
“Don’t presume I don’t know how to eat correctly.”
“My body is hard to carry around.”
“Please give me time to do what you ask.”

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Do Fitness Pros Understand Clients With Obesity?

July 1, 2013

??In 1988, Joan Darragh tipped the scales at 288 pounds. During a trip to Japan, she had a defining moment. “I was in a bar, and I sat on a stool built for the slighter Asian frame,” says the New York City resident. “Suddenly, the bolts on my metal stool started to pop.” She tried to pretend it wasn’t her stool making that noise, but she still kept one foot on the floor.

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Transfer Your Energy: IDEA Personal Trainer Institute West

May 3, 2013

Thursday, May 2, 2013

Only at a fitness conference for personal trainers will you see people turning down the Doubletree hotel chocolate chip cookie. Not every person checking in for the IDEA Personal Trainer Institute West in Seattle bypassed the heavenly, sweet packet of fat and sugar, of course, but the front desk staff definitely had extras left over for the next crowd.

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Apps for Group Fitness Instructors

April 9, 2013

Have you ever awakened at 3:00 am in a cold sweat, clutching your bed covers and muttering, “But I’m not on the schedule, and I have to drive across town in 5 minutes!”? Once your heartbeat has settled down, you realize you were having a nightmare that was triggered directly by your sometimes hectic life…

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Overheard in the Locker Room

February 21, 2013

You just finished teaching what felt like a seamless kickboxing class. You’re feeling that post-teaching buzz that comes from your own endorphins and the added high of inspiring others to move their bodies and have fun.

As you pass through the locker room to freshen up, you overhear a conversation that kills your buzz. “Can you believe she taught that same tired, old routine?” says an unfamiliar voice from behind an open locker door. “I know, right?” echoes another voice. “And she could also stand to lose a pound or two. She doesn’t look that fit to me.”

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Inner IDEA® Conference Explores Range of Topics

December 24, 2012

Pilates instructors and enthusiasts left their studios behind for a weekend to delve into the evolving body of Pilates education presented at the 7th annual Inner IDEA Conference at La Quinta Resort & Club in Palm Springs, California, October 25-28, 2012.

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Overheard in the Locker Room

December 20, 2012

You just finished teaching what felt like a seamless kickboxing class. The stereo system cooperated, the music was right on, your cuing flowed, and so did your sequences. Everyone seemed to enjoy your combos and creative transitions. You’re feeling that postteaching buzz that comes from your own endorphins and the added high of inspiring others…

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Creative Ideas That Inspire

September 26, 2012

ShockWave, offered at Equinox® facilities nationwide, is a “total-body circuit challenge” that combines high-intensity cardio on Indo-Row® machines, functional exercises using the ViPR™ and strength training with The Body Bar®, BOSU® Balance Trainers and kettlebells. Participants compete with each other in the rowing portion of this 30-minute class.

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Creative Ideas That Inspire

September 1, 2012

Michael Briody, ACE-certified personal trainer and owner of Covert Fitness in Locust Valley, New York, takes pride in offering fun, creative classes that garner results. Ride and Ripped is an “intense,” 30-minute indoor cycling class followed by a 30-minute hybrid CrossFit® experience that focuses on upper-body muscular endurance. “This fast-paced class is extremely popular,” says Briody, who also offers a 5:00 am Morning Madness class.

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Creative Ideas That Inspire

May 24, 2012

Happy Hour (Mind-Body) is one of several “Happy Hour” options offered at the James Madison University Recreation Center in Harrisonburg, Virginia. This class offers “a different spin to mind-body classes each week,” selecting from several styles and formats, including yoga, Pilates, yoga-Pilates fusion and meditation. All fitness levels are welcome. Members at Gearhart Workout in…

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