Joy Keller
Article Archive
If you could go back in time and counsel your younger self on the nuances of personal training, what would you say? What have you learned, and how do you apply it? These were some of many thought-provoking questions answered by four highly successful and influential fitness professionals in the opening panel discussion, “Set Your Career on Fire,” at 2016 IDEA Personal Trainer Institute East, in Alexandria, Virginia, February 25-28.
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You’ve cornered the market on corporate wellness programs in your area, something you’ve accomplished by making numerous important connections and working hard over many years. You have a solid client base; reliable staff; tried, tested and true programming; and a good reputation. Why is it, then, that when you have your one-on-one with the human resources liaison at one of your corporate clients, he tells you the company’s wellness program is in trouble and may be defunded owing to lack of interest?
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Group fitness programming—which includes class design, instruction and
sound exercise science—is the “magic sauce” for any thriving health
club. According to our informal survey, the average membership
demographic is approximately 25–60 years old, with some locational
variances. Program directors reported that they schedule an average of
65 classes per week. Attendance varies widely based on season, attrition
rates and other factors.
Over the past decade, group fitness has splintered into two groups: those who believe wholeheartedly in “original” choreography and class design (“freestyle”) and those who lean more toward templated programs based on exercise science, matched with synched soundtracks (“prechoreographed”). Both options are popular, and both have advantages and disadvantages.
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Group fitness arouses nostalgia and feels like “home” for many exercisers, both avid and novice. As the backbone of the fitness industry, it has ebbed and flowed over the past three decades (and counting). People love exercising to music and sharing endorphins. In fact, fitness facility members are thriving on creative class options, demanding more varied opportunities and driving the industry forward. What can you, as a group fitness professional, do to meet the needs of a growing market?
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Like lightning to a rod, close to 12,000 attendees were drawn to the 2015 IDEA® World Fitness Convention’s 380 educational sessions and to its largest and most diverse Fitness and Nutrition Expo to date. People gave energy; they took energy; and they saved up the best of it to inspire clients at home and to transform businesses with new ideas.
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It wasn’t the initial thunderclap outside the Los Angeles Convention
Center that grabbed everyone’s attention. In a noisy city like L.A., the
boom could easily have been a bus wheel thumping into a pothole. But
when lightning followed in staccato step with torrential rain and more
rumbling—and then even more dramatic bolts—people looked up. Real
“weather” of such force doesn’t often grace Southern California in any
season, much less in mid-July. This was something special.
Some personal trainers have an insatiable appetite for knowledge and growth opportunities. 2015 IDEA Personal Trainer Institute™ East, held in Alexandria, Virginia, February 25-27, offered an “educational buffet” complete with all the requisite “nutrients” a growing fitness professional needs.
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Immunity is more than a buzzword; it’s a gateway to a happier, healthier life. If you’re answering questions about vitamin D, zinc and elderberry juice, this infographic may come in handy. Share this information with clients, participants, friends and families so that a larger community shares the benefits of strong immunity.
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