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Joy Keller

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200). She has been working as a business to business journalist for more than 25 years and specializes in custom communication and content strategy/ production.

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Article Archive

Fascia and Function in a Changing World

February 19, 2015

Some personal trainers have an insatiable appetite for knowledge and growth opportunities. 2015 IDEA Personal Trainer Institute™ East, held in Alexandria, Virginia, February 25-27, offered an “educational buffet” complete with all the requisite “nutrients” a growing fitness professional needs.

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boost your immune system

Boost Your Immune System

January 19, 2015

Immunity is more than a buzzword; it’s a gateway to a happier, healthier life. If you’re answering questions about vitamin D, zinc and elderberry juice, this infographic may come in handy. Share this information with clients, participants, friends and families so that a larger community shares the benefits of strong immunity.

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Entering a World of Wellness

January 19, 2015

Wellness is an umbrella term that covers many dimensions, including physical, social, emotional, spiritual, environmental, occupational and intellectual well-being. Like other wellness professionals, you probably strive to provide comprehensive programs that inspire clients to reach their goals while staying connected to life during that transformation. This year, focus on transforming yourself at the IDEA World Fitness Convention, July 15-19, at L.A. LIVE in downtown Los Angeles.

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Benefits of Reiki

December 18, 2014

Some fitness professionals have found that offering Reiki (ray-key), a Japanese healing technique intended to reduce stress and promote relaxation and healing, not only helps clients reach their fitness goals but also provides a safe space for wellness to thrive.

Benefits of Reiki

While the evidence of Reiki’s benefits is anecdotal, this list highlights some of the outcomes reported by people who have had Reiki treatments:

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Sun Salutation Solutions

December 11, 2014

Traditionally performed in the morning to greet the new day, the yoga sun salutation series warms up the body and prepares it for practice. While this flow successfully targets large muscles and brings the mind to a singular focus, it does so primarily in the sagittal plane. When you add movements that address the frontal and transverse planes, sun salutations become a functional warm-up for any class, including circuit, step, dance and strength. Bare feet are not required!

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Reiki & Fitness: A Winning Combo?

December 11, 2014

It doesn’t take long before many fitness professionals realize that teaching and training clients involves much more than simply counting sets and reps. The perfect exercise program falls short if the client practices poor nutrition, for example, or is experiencing chronic stress, which can take a toll on mental and physical health. Approaching clients from…

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A Reiki Primer for Fitness Professionals

October 16, 2014

It doesn’t take long before many fitness professionals realize that teaching and training clients involves much more than simply counting sets and reps. The perfect exercise program falls short if the client practices poor nutrition, for example, or is experiencing chronic stress, which can take a toll on mental and physical health.

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5 Ways to Evolve Your Yoga Lesson Plans

October 1, 2014

How many times do you design your yoga class in your head on the way to the studio? While you may get by with this approach, it can’t always prepare you for the unpredictable variables you may encounter in class. On the other hand, you don’t want to fall into the template trap, which can water down your instruction and potentially harm students. To reinvigorate your passion for teaching, educate yourself on a regular basis.

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Pro-Aging: How the Fitness Industry is Setting a New Standard

April 12, 2014

April12, 2014

I’m just going to come out and say it: I am not a fan of the term “anti-aging.” Why? Well, if you are anti-aging, you are anti-living. We’re all aging every second of every day–some of us on a faster track, yes, but the point is aging is natural and healthy. Why fight it? I prefer the term “pro-aging” because it connotes a positive approach to birthdays. From what I can see here at the 2014 IDEA Personal Trainer Institute in Seattle, everyone is on the pro-aging path and setting a new standard for the rest of the world.

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Sample Class: Mind-Body Muscle Mix

January 22, 2014

Many strength-and-conditioning or sports-oriented exercise enthusiasts say they have no desire to add mind-body programs such as yoga or Pilates to their routines, citing lack of time, lack of interest or an inability to “unwind.” To help your boot camp addicts get a taste of the benefits of mind-body movement, seamlessly integrate aspects of yoga and Pilates into your functional boot camp class.

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