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Joy Keller

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200). She has been working as a business to business journalist for more than 25 years and specializes in custom communication and content strategy/ production.

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Article Archive

Do You Know What You Don’t Know?

February 26, 2016

I’ll admit it. I’ve been in a bit of a funk the past 3 years. Oh, I used to be on a roll. Years ago I became a certified personal trainer, then I learned how to teach indoor cycling, followed by 9 months in a yoga teacher training program. I filled my brain with theory, science, practicum, anatomy, inspiration and movement. I had good days and bad days with clients and participants, and I found my zone. The zone felt nice for a while, until I remembered how much I have left to learn.

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Carving a Career Path

February 26, 2016

If you could go back in time and counsel your younger self on the nuances of personal training, what would you say? What have you learned, and how do you apply it? These were some of many thought-provoking questions answered by four highly successful and influential fitness professionals in the opening panel discussion, “Set Your Career on Fire,” at 2016 IDEA Personal Trainer Institute East, in Alexandria, Virginia, February 25-28.

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If You Build It, Will They Come?

January 28, 2016

You’ve cornered the market on corporate wellness programs in your area, something you’ve accomplished by making numerous important connections and working hard over many years. You have a solid client base; reliable staff; tried, tested and true programming; and a good reputation. Why is it, then, that when you have your one-on-one with the human resources liaison at one of your corporate clients, he tells you the company’s wellness program is in trouble and may be defunded owing to lack of interest?

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Top Group Fitness Programs

December 1, 2015

Group fitness programming—which includes class design, instruction and
sound exercise science—is the “magic sauce” for any thriving health
club. According to our informal survey, the average membership
demographic is approximately 25–60 years old, with some locational
variances. Program directors reported that they schedule an average of
65 classes per week. Attendance varies widely based on season, attrition
rates and other factors.

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The Freestyle or Prechoreographed Debate

October 27, 2015

Over the past decade, group fitness has splintered into two groups: those who believe wholeheartedly in “original” choreography and class design (“freestyle”) and those who lean more toward templated programs based on exercise science, matched with synched soundtracks (“prechoreographed”). Both options are popular, and both have advantages and disadvantages.

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15 Group Fitness Predictions for 2016 and Beyond

September 28, 2015

Group fitness arouses nostalgia and feels like “home” for many exercisers, both avid and novice. As the backbone of the fitness industry, it has ebbed and flowed over the past three decades (and counting). People love exercising to music and sharing endorphins. In fact, fitness facility members are thriving on creative class options, demanding more varied opportunities and driving the industry forward. What can you, as a group fitness professional, do to meet the needs of a growing market?

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2015 IDEA World Fitness Convention™ A 5-Day Lesson in How to Bottle Lightning

September 19, 2015

It wasn’t the initial thunderclap outside the Los Angeles Convention
Center that grabbed everyone’s attention. In a noisy city like L.A., the
boom could easily have been a bus wheel thumping into a pothole. But
when lightning followed in staccato step with torrential rain and more
rumbling—and then even more dramatic bolts—people looked up. Real
“weather” of such force doesn’t often grace Southern California in any
season, much less in mid-July. This was something special.

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