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Joy Keller

Joy Keller

Joy Keller is the director of marketing communications & PR at IDEA, and has also served as executive editor of IDEA Fitness Journal, IDEA Fitness Manager, IDEA Pilates Today, and IDEA Fit Business Success. She is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200).

Article Archive

A Fine Balance

September 19, 2017

No training program is complete without at least some focus on balance, an ability many people take for granted. We monitor the environment and our relationship to gravity quite automatically, thanks to the vestibular system, which helps us maintain our center of mass over a base of support. A properly functioning balance system allows us to see properly while in motion;
helps us orient ourselves to gravity;
determines direction and speed; and
makes automatic postural adjustments (Vestibular Disorders Association).

2017 IDEA® World Convention

September 18, 2017

Wherever they are, the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals excel at what they do, but in the macrocosm of motion that is the IDEA World Convention, they redefine the limits of their potential. At the 2017 event, held in Las Vegas, July 19–23, more than 10,000 like-minded pros placed a bet on continued happiness and success, upping the ante as they attended more than 330 workshops and workouts taught by the industry’s greatest minds.

A Taste for Health

August 24, 2017

Talk about workouts! The human tongue stays busy with speaking, tasting and swallowing, not to mention any extra tongue tricks we make it do out of nervous habit (curling, thrusting, etc.). What do you know—or think you know—about this muscular organ?
Do you remember in biology class when your teacher told you the ability to curl your tongue was genetic?

A Minor Issue?

January 23, 2017

When you work with enough clients, eventually you notice all the variations in biomechanics and anatomy. You may or may not remember from your fitness professional certification studies that only about half of people have a psoas minor muscle. When it's there, it lies in front of the psoas major and originates from the sides of the 12th thoracic vertebra (T12), the first lumbar vertebra (L1) and the corresponding intervertebral disk (Farias et al. 2012).

What Is Plica Syndrome?

December 15, 2016

Clients sometimes experience general pain in the knee during or after an exercise session, and while it's not within your scope of practice to diagnose, a broad understanding of issues that affect this important joint can be helpful. Here's a snapshot of plica syndrome.
Plica is a fold of synovial tissue that's a "remnant" of embryologic development. The knee is initially divided into three compartments by membranes, which are then resorbed by the third or fourth month of fetal life (Scuderi et al. 1997).

Pregnancy and Exercise Myths

October 27, 2016

It's natural for newly pregnant women to be concerned about the health and wellness of their developing babies. However, some nervous new moms believe myths over facts and subsequently miss out on many benefits of physical activity. The Centers for Disease Control and Prevention recommend that pregnant women get at least 150 minutes of moderate-intensity aerobic activity every week. Here are some popular myths about exercise and pregnancy that you can debunk for clients.

Childhood Obesity: An Unhealthy Start

September 21, 2016

According to the Centers for Disease Control and Prevention, obesity has more than doubled in children and has quadrupled in adolescents over the past 30 years. It now affects 1 in 6 children and adolescents in the United States. This early onset may put children on a life path littered with health troubles. The more educated fitness professionals are about the potential negative outcomes of childhood obesity, the better equipped they are to help.

The Cost of Fitness

August 25, 2016

According to the Physical Activity Council’s 2016 Participation Report, engagement in sports, fitness and related activities increased in 2015, with 56% of the U.S. population aged 6 and older “participating in at least one high caloric burning activity.” While you don’t have to spend a lot of money to start and maintain a fitness program, many people earmark dollars in their personal budgets for products and services that support their fitness goals.

Set Your Career on Fire!

June 20, 2016

If you’ve ever felt stuck, frustrated or dubious about whether personal training was the right career choice, you’ve got good company. Imagine you could go back in time and counsel your younger self on the nuances of personal training. What would you say? What have you learned, and how have you applied it?

Do You Know What You Don’t Know?

February 26, 2016

I’ll admit it. I’ve been in a bit of a funk the past 3 years. Oh, I used to be on a roll. Years ago I became a certified personal trainer, then I learned how to teach indoor cycling, followed by 9 months in a yoga teacher training program. I filled my brain with theory, science, practicum, anatomy, inspiration and movement. I had good days and bad days with clients and participants, and I found my zone. The zone felt nice for a while, until I remembered how much I have left to learn.

Carving a Career Path

February 26, 2016

If you could go back in time and counsel your younger self on the nuances of personal training, what would you say? What have you learned, and how do you apply it? These were some of many thought-provoking questions answered by four highly successful and influential fitness professionals in the opening panel discussion, “Set Your Career on Fire,” at 2016 IDEA Personal Trainer Institute East, in Alexandria, Virginia, February 25-28.