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Joy Keller

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master.

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Article Archive

Pregnancy and Exercise Myths

October 27, 2016

It's natural for newly pregnant women to be concerned about the health and wellness of their developing babies. However, some nervous new moms believe myths over facts and subsequently miss out on many benefits of physical activity. The Centers for Disease Control and Prevention recommend that pregnant women get at least 150 minutes of moderate-intensity aerobic activity every week. Here are some popular myths about exercise and pregnancy that you can debunk for clients.

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Childhood Obesity: An Unhealthy Start

September 21, 2016

According to the Centers for Disease Control and Prevention, obesity has more than doubled in children and has quadrupled in adolescents over the past 30 years. It now affects 1 in 6 children and adolescents in the United States. This early onset may put children on a life path littered with health troubles. The more educated fitness professionals are about the potential negative outcomes of childhood obesity, the better equipped they are to help.

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The Cost of Fitness

August 25, 2016

According to the Physical Activity Council’s 2016 Participation Report, engagement in sports, fitness and related activities increased in 2015, with 56% of the U.S. population aged 6 and older “participating in at least one high caloric burning activity.” While you don’t have to spend a lot of money to start and maintain a fitness program, many people earmark dollars in their personal budgets for products and services that support their fitness goals.

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Olympic Nutrition by the Numbers

June 20, 2016

The 2016 Summer Olympic Games are almost here, and 10,500 athletes from 205 countries will enter Rio de Janeiro with a hunger for quality performance nutrition. How do elite competitors get the macronutrients and calories they need to win gold? Here’s a peek at how food fuels Olympic athletes.

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Set Your Career on Fire!

June 20, 2016

If you’ve ever felt stuck, frustrated or dubious about whether personal training was the right career choice, you’ve got good company. Imagine you could go back in time and counsel your younger self on the nuances of personal training. What would you say? What have you learned, and how have you applied it?

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A Reiki Primer for Wellness Professionals

April 27, 2016

It doesn’t take long before many fitness professionals realize that teaching and training clients involves much more than simply counting sets and reps. The perfect exercise program falls short if the client practices poor nutrition, for example, or is experiencing chronic stress, which can take a toll on mental and physical health.

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Do You Know What You Don’t Know?

February 26, 2016

I’ll admit it. I’ve been in a bit of a funk the past 3 years. Oh, I used to be on a roll. Years ago I became a certified personal trainer, then I learned how to teach indoor cycling, followed by 9 months in a yoga teacher training program. I filled my brain with theory, science, practicum, anatomy, inspiration and movement. I had good days and bad days with clients and participants, and I found my zone. The zone felt nice for a while, until I remembered how much I have left to learn.

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Carving a Career Path

February 26, 2016

If you could go back in time and counsel your younger self on the nuances of personal training, what would you say? What have you learned, and how do you apply it? These were some of many thought-provoking questions answered by four highly successful and influential fitness professionals in the opening panel discussion, “Set Your Career on Fire,” at 2016 IDEA Personal Trainer Institute East, in Alexandria, Virginia, February 25-28.

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If You Build It, Will They Come?

January 28, 2016

You’ve cornered the market on corporate wellness programs in your area, something you’ve accomplished by making numerous important connections and working hard over many years. You have a solid client base; reliable staff; tried, tested and true programming; and a good reputation. Why is it, then, that when you have your one-on-one with the human resources liaison at one of your corporate clients, he tells you the company’s wellness program is in trouble and may be defunded owing to lack of interest?

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Top Group Fitness Programs

December 1, 2015

Group fitness programming—which includes class design, instruction and
sound exercise science—is the “magic sauce” for any thriving health
club. According to our informal survey, the average membership
demographic is approximately 25–60 years old, with some locational
variances. Program directors reported that they schedule an average of
65 classes per week. Attendance varies widely based on season, attrition
rates and other factors.

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The Freestyle or Prechoreographed Debate

October 27, 2015

Over the past decade, group fitness has splintered into two groups: those who believe wholeheartedly in “original” choreography and class design (“freestyle”) and those who lean more toward templated programs based on exercise science, matched with synched soundtracks (“prechoreographed”). Both options are popular, and both have advantages and disadvantages.

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15 Group Fitness Predictions for 2016 and Beyond

September 28, 2015

Group fitness arouses nostalgia and feels like “home” for many exercisers, both avid and novice. As the backbone of the fitness industry, it has ebbed and flowed over the past three decades (and counting). People love exercising to music and sharing endorphins. In fact, fitness facility members are thriving on creative class options, demanding more varied opportunities and driving the industry forward. What can you, as a group fitness professional, do to meet the needs of a growing market?

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