Carrie Myers Smith
Carrie Myers Smith
Article Archive
There is a growing market for individuals interested in attending fitness oriented weekends and retreats. Take advantage of this up-and-coming profit center and learn how to host your own quality retreats.
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If you’re like me, you’ve had the same business to-do list for, well, a long time. While I know that implementing these long-term goals will ultimately move my business forward and generate greater income, the need for more immediate, bill-paying income always seems to win out for my time and attention. But as I’m slogging through day-to-day chores, there’s a nagging voice in the back of my mind, whispering to me about how much time—and ultimately money—I’m wasting on some of these seeming necessities.
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When you hear the term “multilevel marketing” (MLM) or “network marketing,” what is your first response? Do you want to turn and run? Or are you immediately ready to plunk down the startup cost and start selling and recruiting?
Let’s explore the nuts and bolts of MLMs and hear insights and opinions from fitness professionals on both sides of the fence.
MLM Defined
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What do Shaun T and Tony Horton have in common with Jessica Simpson and Marie Osmond? They all represent companies as brand ambassadors and spokespeople—and you can, too!
According to InsideJobs.com, “A spokesperson is someone who’s chosen by a company to promote its brand through public announcements and endorsements. As a spokesperson, you’re the voice (and face!) of an entire organization.”
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When you hear the term “multilevel marketing” or network marketing, what is your first response? Do you want to turn and run? Or are you immediately ready to plunk down the start-up cost and start selling and recruiting?
Most people have their own opinion of MLMs. Some of these assessments come from personal experience, and some are based on preconceived notions. This article will explore the nuts and bolts of MLMs and will offer insights and opinions from fitness professionals on both sides of the fence.
MLM Defined
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Want to make your business more visible? Want to brand yourself as an expert in your community? Want a simple way to market yourself so you can make more money? If your response is yes, then brand recognition could be your answer.
Your training style, your logo, your written material, your workshops—essentially, all things business-related—are part of your business platform. They help brand you as an expert in your community, and for some of you, even as an expert in the world.
Brand Visibility
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Working as a group instructor or personal trainer, you speak to and teach people every day. Becoming a presenter for events is a natural extension of what you already do. And you don’t have to go far to find opportunities for speaking engagements. Hotels and resorts in your area, gyms, health food stores and co-ops, local businesses and specialty groups, schools and colleges, conferences, wellness fairs and expos, hospitals and other non-profit companies: All are potential sources of extra income for you.
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As an autonomous fitness professional, you’re probably working hard to build your business and name. Promoting other companies may seem to run counter to developing your own brand, but the reality is that making connections and building affiliations can help your business grow.
What Is an Affiliate Program?
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When I first considered specializing in women’s health and fitness, I was worried I would limit my business too much to a certain demographic, ultimately decreasing my cash flow. I live in a rural community, and the client pool was small to begin with. But my passion was to work with women—new and expecting moms, women who needed to focus more on strength and fitness than on thinness, women who had struggled most of their lives with their weight and their self-esteem.
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To become an experienced personal trainer, you need to train your clients in-person. It gives you invaluable hands-on knowledge about designing programs for individuals with various fitness levels and special needs. Plus it helps you better understand how the human body responds to training specificity.
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Have you ever had a great idea for a new product, but not known how to get it from your head to the marketplace? We tapped into the genius of top fitness industry entrepreneurs to see how their ideas evolved into viable, successful products—and how yours can, too.
Fill a Need [subhead]
The market is saturated with fitness products and gadgets that often end up on eBay® before they’re even out of their original packaging. Before you begin making your idea a reality, you need to consider how this product will fill a hole in the market.
After writing for magazines for several years, I knew I had more to say than could be said within an article’s limited word count. In fact, I knew I had enough to fill a book! And so I set out to make that dream happen.
I soon learned there was more than one way to go about it. It was fairly quick and easy to find a publisher, as several of my writing colleagues already had books published. A friend recommended me to her publisher and a couple years later, a book was born. For others, however, there’s a little more work involved.
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Chalene Johnson attributes her success in part to her mother. It’s not just the nurturing hand of love that gave Johnson, chief executive officer (CEO) of Powder Blue Productions and creator of Turbo Kick® and PiYo™, a head start in the world of fitness. Johnson’s mother, Marge Melvin, was one of the first Jazzercise® instructors in the state of Michigan.
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Interactive video games, like Konami’s Dance Dance Revolution (a dance simulation game) and Nintendo’s Wii, are fueling the newest movement in fitness—exergaming. Part exercise and part video game, exergames enhance the video gaming experience by demanding that a player meet game-related objectives through physical activity. With over two-thirds of American heads of households playing video and/or computer games every year (ESA 2007), clubs have the potential to reach a broader audience by implementing video game programming.
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It’s time to record a new voice mail greeting (you have, after all, had your current one for 3 years now). You dig out the instruction booklet and figure out which buttons to push on the answering machine. You’ve rehearsed what you’ll say several times. You take a deep breath, push the button, and . . . immediately trip over your tongue. Back to square one.
Does …
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Read MoreTyco, ImClone, Enron, WorldCom. . . . How do these names make you feel about big corporate CEOs? Probably not too warm and fuzzy.
Just as there are some very disturbing trends in the corporate world, there seem to be some equally disturbing ones in the fitness industry. A recent article in a popular men’s fitness magazine, for instance, featured a whole piece on stories fro…
It seems that each week there’s a new 30-minute express circuit facility popping up. Curves®, Ladies Workout Express®, Liberty Fitness Centers®, Butterfly Life®, Why Weight?®, Slender Lady®, PACE®, It Figures! Fitness® . . . the list goes on and on. Why all the hype? “I’m busy and I don’t have a lot of time to…
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