Carrie Myers Smith
If you’re like me, you’ve had the same business to-do list for, well, a long time. While I know that implementing these long-term goals will ultimately move my business forward and generate greater income, the need for more immediate, bill-paying income always seems to win out for my time and attention. But as I’m slogging through day-to-day chores, there’s a nagging voice in the back of my mind, whispering to me about how much time—and ultimately money—I’m wasting on some of these seeming necessities.Read More
When you hear the term “multilevel marketing” (MLM) or “network marketing,” what is your first response? Do you want to turn and run? Or are you immediately ready to plunk down the startup cost and start selling and recruiting?
Let’s explore the nuts and bolts of MLMs and hear insights and opinions from fitness professionals on both sides of the fence.
MLM DefinedRead More
What do Shaun T and Tony Horton have in common with Jessica Simpson and Marie Osmond? They all represent companies as brand ambassadors and spokespeople—and you can, too!
According to InsideJobs.com, “A spokesperson is someone who’s chosen by a company to promote its brand through public announcements and endorsements. As a spokesperson, you’re the voice (and face!) of an entire organization.”Read More
When you hear the term “multilevel marketing” or network marketing, what is your first response? Do you want to turn and run? Or are you immediately ready to plunk down the start-up cost and start selling and recruiting?
Most people have their own opinion of MLMs. Some of these assessments come from personal experience, and some are based on preconceived notions. This article will explore the nuts and bolts of MLMs and will offer insights and opinions from fitness professionals on both sides of the fence.
MLM DefinedRead More
Want to make your business more visible? Want to brand yourself as an expert in your community? Want a simple way to market yourself so you can make more money? If your response is yes, then brand recognition could be your answer.
Your training style, your logo, your written material, your workshops—essentially, all things business-related—are part of your business platform. They help brand you as an expert in your community, and for some of you, even as an expert in the world.
Brand VisibilityRead More
Working as a group instructor or personal trainer, you speak to and teach people every day. Becoming a presenter for events is a natural extension of what you already do. And you don’t have to go far to find opportunities for speaking engagements. Hotels and resorts in your area, gyms, health food stores and co-ops, local businesses and specialty groups, schools and colleges, conferences, wellness fairs and expos, hospitals and other non-profit companies: All are potential sources of extra income for you.Read More
As an autonomous fitness professional, you’re probably working hard to build your business and name. Promoting other companies may seem to run counter to developing your own brand, but the reality is that making connections and building affiliations can help your business grow.
What Is an Affiliate Program?Read More
When I first considered specializing in women’s health and fitness, I was worried I would limit my business too much to a certain demographic, ultimately decreasing my cash flow. I live in a rural community, and the client pool was small to begin with. But my passion was to work with women—new and expecting moms, women who needed to focus more on strength and fitness than on thinness, women who had struggled most of their lives with their weight and their self-esteem.Read More
To become an experienced personal trainer, you need to train your clients in-person. It gives you invaluable hands-on knowledge about designing programs for individuals with various fitness levels and special needs. Plus it helps you better understand how the human body responds to training specificity.Read More