Expand, Diversify and Evolve at the 2015 IDEA World Fitness Convention™

Fitness pros have called the IDEA World Fitness Convention the most valuable investment of their careers because of the sheer volume and variety of learning opportunities packed into one weekend: over 375 cutting-edge lectures, workouts and workshops; over 200 world-renowned presenters; and over 300 top industry brands. All are specifically designed to help transform your future and to raise your earning potential. There are success strategies, hot topics, specialty areas and in-depth training for every kind of fitness pro.

Here are a few examples of the extensive selection of topics (for a complete listing of session titles and presenters, go to www.ideafit.com/world):

Personal Trainers

Sessions on the following topics are offered to help trainers bring in new clients, expand into new markets, achieve more powerful results and build a more competitive training business:

• Exercise science and research
• Anatomy/fascia
• Assessment and corrective exercise
• Boomers/older adults
• Small-group and partner training
• Suspension exercise
• Sports conditioning/athletic training
• Youth fitness
• Biomechanics
• Boot camps and circuits
• Functional training
• Metabolic training
• Program design

Group Exercise Instructors

Group exercise topics at the convention will help instructors maximize their skill sets, design new programs, appeal to a wider range of clients and increase income:

• Group strength
• Dance choreography
• Circuit and interval training
• Martial arts–inspired training
• Barre
• Cardiovascular training
• Teaching techniques
• Flexibility and stretching
• Step training

Business and Career Development

A number of sessions with industry leaders will provide specific tips and strategies for handling the business side of fitness:

• New-client/member strategies
• Client/member retention tools
• New revenue avenues
• Technology integration
• Social media
• Marketing and sales

Owners, Program Directors and Managers

Session topics for owners, directors and managers will explore how to stay ahead of trends and drive new clients, markets and profits:

• Small-group training trends
• Team building and club culture
• Business and success strategies for group exercise
• Personal training business management
• Marketing and sales
• Strategies for new managers

Nutrition

Nutrition programming topics are offered to increase fitness pros’ market value and multiply their earnings with advanced knowledge of nutrition, weight management and weight loss:

• Behavior and hormonal influences
• Metabolism
• Weight management and weight loss
• Sports nutrition
• Healthy eating strategies
• Food selection and meal planning

Specialized Equipment

Fitness pros can add more profit-building skills and marketability with specialized training in these in-demand programs:

• TRX® Suspension Training® and RipTM Training
• Indoor cycling
• Indoor rowing

Mind-Body

A broad range of mind-body programs will help fitness pros expand their awareness, skills, prosperity and diversification in the rapidly evolving mind-body arena:

• Fusion
• Barre
• Pilates
• Yoga
• Meditation

With so many topics to choose from, you have a lot of opportunity to diversify and evolve your future in fitness. Says convention presenter Alex Isaly, a personal trainer who has appeared on the TODAY show and Jimmy Kimmel Live, “If I had to give one tip to any fitness professional, it would be to never stop learning and looking for new ways to master your skills. I consider myself a student of fitness. This is an industry that is forever evolving, and I believe it’s our responsibility to be at the forefront of that change for our clients.”

Isaly will present as a panel member on “Insider Secrets to Building a Brand From the Ground Up.” He is on the faculty for the IDEA Success Academy, “Make It Big and Make It Matter,” a new 1-day special event on Friday, July 17, that will bring the world’s most successful fitness and wellness celebrities together with expert marketing gurus to share secrets on how fitness professionals can get noticed, get heard and make money living their passion.

Isaly believes his personal career story is a good example of what can happen to fitness pros who leave their comfort zone and embrace the concepts that will be presented at the IDEA Success Academy.

“I am a walking testimony that you don’t know what opportunity could open doors you’ve never dreamed of experiencing. I started my professional fitness journey teaching three indoor cycling classes as a hobby as part of my own personal training program. In 2008, I decided to leave corporate America and make fitness a full-time career. I went out of my comfort zone and created a group exercise program that became very successful, very fast.”

Another lesson Isaly will share at the IDEA Success Academy is how to build confidence and ignore critics. “I was told that I should step away from teaching fitness, that I had no right being in this space,” he shares. “I could have listened to the naysayers and walked away, but instead [their comments] motivated me to work harder. I look at where I started my fitness career and can honestly say that if I can do it, anyone can!”

The IDEA Success Academy includes six sessions that focus on how to add additional streams of income and get paid more for your knowledge, experience and passion. As top leaders in the fitness, health and wellness arena reveal their secrets, personal experiences, and most valuable lessons learned, attendees will discover how to replace what these experts did to make it big.

The IDEA Success Academy is included with convention registration, but space is limited, so attendees are encouraged to sign up early. The experience is also available for purchase as a 1-day event. Other IDEA Success Academy presenters will include athlete and author Bo Eason, as a keynote; best-selling authors JJ Virgin, Mark Macdonald, Sue Hitzmann, MS, and Sara Gottfried, MD; self-healing expert Fabrizio Mancini, DC; Mike Koenigs, founder of the integrated lead capture and sales program Instant Customer; and Steven Griffith, creator of the High Performance Coaching program It’s Not Selling. It’s Serving®

The Energy of Inspiration

Few convention experiences can match IDEA World for vibrant energy, inspiration and excitement, with over 12,000 personal trainers, group fitness instructors, owners and managers from more than 60 countries coming together to bring their passion for fitness to life. Attendees go home with new strategies, confidence and industry connections to help take their career or business to the next level.

Here are just a few hot-ticket events to watch for at the convention:
The IDEA World Showcase Room. These high-tech, concert-style shows by the biggest names in fitness mix celebrity star power with electrifying workouts. This year’s Showcase performers include Beto Perez, Jillian Michaels, Jeanette Jenkins and Todd Durkin, MA.

IDEA Inspiration Medals. Attendees will celebrate the 5-year anniversary of the popular Inspiration Medal challenges held during educational sessions throughout the weekend. Every attendee has multiple opportunities to be recognized for going above and beyond during the convention, and attendees proudly wear the team and individual Inspiration Medals they’ve earned over the last 5 years. Prizes will be awarded during the Grand Finale on Saturday with emcees Brett Klika and Amy Dixon.

Club Spotlight. Attendees will get a firsthand look at the hottest new programs from top fitness clubs. Among the selection:

• CRUNCH presents Crunch Live “Live”
• Life Time presents The Signature Xperience
• Anytime Fitness® presents WARRIOR29 & the Power of Programming for Profit
• Equinox® presents The Equinox Cycling Experience
• 24 Hour Fitness® presents Mad Skillz Camp

IDEA Summer Games. These high-adrenaline competitions are sponsored by SPRI

and will feature exciting athletic games in an outdoor arena where attendees can win gold, silver or bronze medals:

Killer Quickness Challenge: timed speed, agility and quickness drills that connect the extremities with the core from the ground up.

Dynamic Strength Challenge: combinations of regional body weight and loaded functional integrated strength conditioning moves that take your muscle strength and stamina capacity to the limit.

Peak Power Challenge: a triplex progression of static standing, dynamic and plyometric exercise moves that provide muscles with the ultimate wake-up call.

Monster Metabolism Challenge: a combination of volume-, load-and power-based exercises and moves that leave no muscle untouched.

For more information, see www.ideafit.com.