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Sherri McMillan

Sherri McMillan, MSc, has been inspiring the world to adopt a fitness lifestyle for 30 years, and has received numerous industry awards, including the 2010 canfitpro International Fitness Presenter of the Year, 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year and 1998 canfitpro Fitness Presenter of the Year. She is an international fitness presenter, personal trainer, fitness columnist for various magazines and newspapers, author of five books and manuals, including Go For Fit: The Winning Way to Fat Loss, Fit Over Forty, and The Successful Trainers Guide to Marketing, and a featured presenter in various fitness DVDs.

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Article Archive

How to Hire a Website Wizard

March 31, 2005

Is your website looking a little dog-eared these days? Or are you embarking on your first foray into cyberspace? Choosing the right website designer can be the most important decision you will ever make when it comes to building or
improving your marketing presence on the Internet.

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Bartering Personal Training Services

October 31, 2004

If your goal is to increase your personal training profits, one way to succeed is by reducing your expenses. You can save money through bartering—the cashless trading of goods and services that is the most ancient form of business commerce. Bartering is an excellent opportunity for personal training businesses. Why? The beauty of our industry…

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7 Winning Client-Retention Tips

August 31, 2004

Client retention is critical to the success of your business. But are you really doing all you can to let members know they’re your priority? Do your personnel understand your expectations for their roles in client retention? If you don’t have established criteria, it may be time to develop a road map for yourself and…

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Cross-Promote to Grow Your Business

August 31, 2004

If you operate your personal training business independent of a club or other large facility, you do not have a membership base of 2,000-plus people to rely on for potential clients. Even if you work in a club setting, relying solely on the membership to grow your client base is not a good idea. Eventually,…

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Networking How-Tos

June 30, 2003

Business professionals are always talking about the importance of networking to grow your business. This marketing tactic is especially critical in the personal training industry. Since this business is a face-to-face, service-oriented one, the most effective marketing initiatives will always be face-to-face encounters.

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