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Joy Keller

Joy Keller

Joy Keller is the director of marketing communications & PR at IDEA, and has also served as executive editor of IDEA Fitness Journal, IDEA Fitness Manager, IDEA Pilates Today, and IDEA Fit Business Success. She is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200).

Article Archive

Creative Ideas That Inspire

September 1, 2012

Michael Briody, ACE-certified personal trainer and owner of Covert Fitness in Locust Valley, New York, takes pride in offering fun, creative classes that garner results. Ride and Ripped is an “intense,” 30-minute indoor cycling class followed by a 30-minute hybrid CrossFit® experience that focuses on upper-body muscular endurance. “This fast-paced class is extremely popular,” says Briody, who also offers a 5:00 am Morning Madness class.

Creative Ideas That Inspire

May 24, 2012

Happy Hour (Mind-Body) is one of several “Happy Hour” options offered at the James Madison University Recreation Center in Harrisonburg, Virginia. This class offers “a different spin to mind-body classes each week,” selecting from several styles and formats, including yoga, Pilates, yoga-Pilates fusion and meditation. All fitness levels are welcome. Members at Gearhart Workout in…

Creative Ideas That Inspire

April 30, 2012

Weight Training With Yoga Principles is offered by the Mirbeau Inn & Spa in Skaneateles, New York. This “personal training experience” combines the benefits of yoga and weight training, according to IDEA member Maggie Thomson, who is the health and wellness coordinator. Thomson says the class combines yoga concepts such as guided imagery, breathing, concentration and awareness with strength training equipment and free weights to create “structurally sound posture.”

Creative Ideas That Inspire

March 29, 2012

Students go on an intense ride in Tabata Trek Spin, offered by the Boston College Flynn Recreation Complex in Chestnut Hill, Massachusetts. This class “combines intense intervals of work with intervals of rest that challenge every cell in your body,” according to the online description. Participants are encouraged to push to their absolute maximum, which is followed by a “complete rest for a metabolizing boost to your system.”

Creative Ideas That Inspire

February 1, 2012

The Sports Center at Chelsea Piers in New York City offers its running enthusiasts a chance to excel with Warp Speed. This drill-oriented class includes sprinting, hurdles, relays and stretching techniques. According to the online schedule, participants will notice “improvements in running time, speed and endurance that will assist in national and regional open/master’s competitions.”

Cross-Train and Cross-Promote With Yoga

January 1, 2012

How many times does the staff email blast urge you to “talk up other classes on the schedule?” It’s a good idea, but by the time you get to the studio, cue the music and lead people through your own class, either you forget to mention the vinyasa yoga class or participants leave before the cool-down, which is when you usually share announcements. Why not use the warm-up instead? This dynamic, yoga-inspired warm-up works for a step, dance, boot camp or strength circuit class and serves many purposes:

creative ideas that inspire

January 1, 2012

The Medical University of South Carolina in Charleston has Fanatic Friday on its schedule. This “very high intensity training session” gives participants different training options each week. Choices include step, martial arts, core board, The Body Bar® and more. 40-Minute Reshape, offered by Campus Recreation at DePaul University in Chicago includes “intense intervals followed by deep stretching” and is designed to “give your body an elongated and defined appearance,” according to the online schedule.

Creative Ideas That Inspire

October 1, 2011

Osteo Impact is “a truly valuable class,” according to the McLean, Virginia–based McLean Racquet and Health Club’s online schedule. This low-impact class features strength training and stability/balance challenges that target “an increase in bone density.”

Creative Ideas That Inspire

August 30, 2011

Legacy Gym in Los Angeles recently launched SKORE Cross Conditioning, a semiprivate group training program. SKORE fuses Spinning® and Kranking for a “complete upper and lower body workout.” According to the press release, each instructor or trainer teaches a maximum of eight participants per 55-minute session.

Creative Ideas That Inspire

January 26, 2010

The William G. White Jr. YMCA in Winston-Salem, North Carolina, “warns” members that they will definitely get results with Metabolic Effect, which includes 30 minutes of “controlled-intensity weight training and athletic cardio drills.” The online description challenges participants to combine push-ups, lunges, squat jumps, sprints and other exercises to get the “strong physique you’ve always wanted.”

Creative Ideas That Inspire

January 1, 2010

Boogie Box Fitness rolls cardiovascular training, core balance and strength training into one program by utilizing the principle of “applied muscle resistance.” The 50-minute interval class is a “high-intensity fusion of hip-hop and Latin dancing, mixed with kickboxing, plyometric exercises and military drills.”

Creative Ideas That Inspire

October 26, 2009

Hoopilates is a new Pilates-based workout created by Brooklyn, New York, resident Jen Bleier. The hybrid class combines the Hula-Hoop with Pilates moves. According to the website, “A waist-hooping warm-up is followed by seated and standing Pilates exercises and stretches.” Hula dance intervals keep the heart rate up, and participants also learn hooping tricks.

Creative Programs That Inspire

May 27, 2009

The St. Paul Jewish Community Center in St. Paul, Minnesota, offers its members B.L.A.S.T. (body locomotion and strength training). According to the online schedule, the intermediate-to-advanced workout is a combination of low-impact cardio and strength training. The facility challenges its members and guests to “have fun exploring some nontraditional exercises that challenge your strength, balance and dexterity.” The St. Paul JCC also offers Logrolling throughout the year.

Creative Ideas That Inspire

April 29, 2009

The University of Florida Department of Recreational Sports gets executive with its class descriptions for Upper Management and Lower Management. Both classes
focus on building core strength, but the former is all about arms, chest, shoulders and upper back, while the latter homes in on the legs and glutes.