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Joy Keller

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor and yoga teacher (RYT 200). She has been working as a business to business journalist for more than 25 years and specializes in custom communication and content strategy/ production.

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Article Archive

Media Morsels

September 30, 2007

Nintendo has taken Donkey Kong up a notch or two. One of the company’s latest product concepts, revealed during the E3 Media & Business Summit in July, might just put some personal fitness trainers out of business (or be a new profit center). The Wii Fit™ Balance Board (name not final) is a pressure-sensitive controller that users manipulate with their feet. The devic…

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AEDs Required in California Fitness Facilities

September 30, 2007

It’s been 3 months since all
fitness facilities and studios in California were required to have an automated external defibrillator (AED) program in place (the implementation date was July 1). If this requirement applies to you, are you up to code? If you don’t live in California, visit www.ncsl.org/programs/health/
aed.htm to see if your state
requires …

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Programs With Promise

September 30, 2007

Crunch helps its members get in touch with their inner daredevil performers with Club Cirque. The class is based on movements from static trapeze and other circus disciplines and focuses on agility, flexibility, acrobatics and strength. Pacific Athletic Club in Redwood Shores, California, caters to children ages 8–13 with a well-rounded, specialized Youth Exercis…

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Media Morsels

September 30, 2007

Video Game Ups Ante on Active Play Nintendo has taken Donkey Kong up a notch or two. One of the company’s latest product concepts, revealed during the E3 Media & Business Summit in July, might just put some personal fitness trainers out of business (or be a new profit center). The Wii Fit™ Balance Board (name not final) is a pressure-sensitive controller th…

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Strength Exercise May Slow ALS Progression

September 30, 2007

A small study published in the June 5 issue of Neurology (2007; 68, 2003-2007) found that individual strength training programs should be designed for people with early-stage ALS to allow them to maintain their independence and function for as long as possible. ALS, also referred to as Lou Gehrig’s disease, is a progressive, fatal neurodegenerative disease that causes muscles to weaken…

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Core Conditioning and Athletic Performance: Is There a Connection?

September 30, 2007

Core conditioning has quickly become a major component of many athletic training programs; however, recent research questions the validity of claims that it enhances athletic ability. The Indiana State University study tested the core strength of 29 NCAA Division I football players and compared the results to the athletes’ abilities in three strength variables and four performance
varia…

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Always on the Line

August 31, 2007

As a child, IDEA member Sonya Bruton,
who lives in Apex, North Carolina, distinctly
remembers buying clothes from
the “chubby” section at Sears department
store, and how painful it was. Today, people
have a tough time imagining Bruton
as an overweight little girl, but she is the
same person who listens so well and
offers sound fitness advice. It is because
Bruton spent so many years devel…

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Classes That Pop!

August 31, 2007

IDEA member Nancy Trock, director of
T-Renegade Fitness in Oak Park, Illinois,
created Stress Busters Experience. The offering
enables her to share her academy
martial arts training with women who
might not otherwise have the opportunity
to get to know their “inner warriors.”
The class warms up with basic calisthenics
and Pilates mat work to challenge and
prepare the entire body fo…

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Healthy Living in America

April 30, 2007

Cooking Light magazine has taken a look at American attitudes to lifestyle. More than 1,000 adults across the country responded to the 2007 Cooking Light Insight survey, which gauged nutrition and exercise knowledge. Here’s what the survey uncovered regarding fitness habits:
6% of American adults get 30 minutes of exercise a day.
22% exerci…

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States Battling Obesity, Making Progress

April 30, 2007

Several states are taking positive steps to combat the nation’s obesity epidemic, especially as it affects children. The University of Baltimore Obesity Initiative’s latest report card gave six states—California, Illinois, Oklahoma, Pennsylvania, South Carolina and Tennessee—an “A” for their legislative and public-policy work in the past year to control child…

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Report Highlights Needs of Older Adults

April 30, 2007

Fitness professionals are already in the business of health promotion. A recent report released by the Centers for Disease Control and Prevention (CDC) and the Merck Company Foundation offers insight into key areas that need to be addressed among the older-adult population. The report, The State of Aging and Health in America 2007, presents current data on 15 key health indicators, in…

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Media Morsels

April 30, 2007

If you can’t beat ’em, join ’em! That’s the attitude Mayo Clinic researchers took when they measured how much
energy kids expended playing video games. The findings were published in the December issue of Pediatrics (2006; 118 [6], 1831–35).
The study is the first to scientifically measure the energy spent playing video games. Subjects included 15 …

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Special Report: Older-Adult Programming

April 30, 2007

Older-adult fitness is booming. Once considered a specialty niche, older adults are entering fitness facilities in throngs, looking to regain function, prevent injury and improve quality of life. The fitness industry has also begun to widen its gaze to include persons living in active-retirement communities or assisted-living facilities. Professionals interested in …

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Economist Supports End to Music Piracy Protection

April 30, 2007

The way in which group fitness instructors obtain music for classes has changed immensely over the past 5–10 years. The online music marketplace offers diversity and ease of use, but digital-rights management (DRM) software prevents copying of music sold online. If Steve Jobs, chief executive of Apple Computers, has any say in it, the era of such restrictions could soon be over. In Februa…

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Study to Test Exercise in Heart Failure Patients

April 30, 2007

The results of a new international study may support your efforts to design programs for clients who have experienced heart failure (and who have a doctor’s release). The “largest randomized clinical trial of exercise training ever performed” is now underway, involving 83 sites that will test 3,000 people to determine whether exercise is good for heart failure patients.

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Feeling a Little Weak in the Knees? Try Deep-Water Running

April 30, 2007

The impact of land-based running can often have significantly debilitating effects
on the body. Yet running is one of the most popular cardiovascular activities, and
enthusiasts have difficulty cutting back, despite the potential for injury. If this is the case with a client of yours, you might suggest deep-water running (DWR) as a more accommodating alternative to the unforgiving terrain o…

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Honoring the Whole Person

April 30, 2007

Almost a decade ago, IDEA member (21 years and counting) Molly Lynn had a pivotal discussion about the specialized health and fitness needs of people in her age group (mid to late 70s and older). Lynn, who lives in St. Paul, Minnesota, and a friend agreed that fitness professionals offered very few programs for much older adults. They decided they would be the ones to meet the challenge. …

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