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Promoting His Professionalism

May 25, 2012

After serving in the United States Army as a medical specialist, Stephen Landrum transitioned to the civilian world of personal training. As owner, manager and personal trainer of Hard Corps in East Ridge, Tennessee, he uses his experience working with a wide variety of people in the army to serve his clients better. “The most important thing that I learned then, and have continued to prove since, is that no one is beyond help,” he says.

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2012 IDEA World Fitness Award Finalists

May 24, 2012

IDEA members everywhere go the distance to help their clients grow in mind, body and spirit. The IDEA World Fitness Awards put the spotlight on fitness pros who go above and beyond, year after year, to significantly impact their clients, their communities and the fitness industry. Please join us in honoring the accomplishments of all the finalists for 2012 IDEA Program Director of the Year, IDEA Personal Trainer of the Year and IDEA Fitness Instructor of the Year. Look for an announcement of the award recipients in the July–August issue of IDEA Fitness Journal.

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Impacting the Quality of Clients’ Lives

May 1, 2012

Michael Massafra, CPT/NCSF, is the owner of Dynamic Fitness and Wellness in-home training in Newtown Square, Pennsylvania. He also trains and teaches classes at Ellis Athletic Center in Newtown. He strives to help people improve their health, fitness, attitude and vitality. His sincere wish for his clients is that they feel good every day and live life as a rewarding experience.

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Spreading the Word About Pilates and MELT

April 1, 2012

Karin Singleton has worked in the fitness industry since 1994, and she loves helping people feel and live better. She owns Fitness Personified Ltd., a studio in Raleigh, North Carolina, and also works at Rex Wellness Center (part of UNC Health Care). A mind-body specialist, she teaches and trains using Pilates and the M.E.L.T. Method® (Myofascial Energetic Length Technique, or MELT) and is experienced in traditional strength, cardio and core training methodologies.

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Spotlight on the 2011 IDEA Award Recipients

June 29, 2011

Sometimes referred to as the Academy Awards® of the fitness industry, the IDEA World Fitness Awards are given to fitness professionals who represent the very best of the best in the industry. This year, awards were given in three categories: IDEA Program Director of the Year (a tie produced co-recipients), IDEA Personal Trainer of the Year and IDEA Fitness Instructor of the Year. The recipients will be recognized at the IDEA World Fitness Convention™, August 11–14, in Los Angeles. Don’t miss the chance to greet them and attend sessions by some of them!

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2011 IDEA World Fitness Awards Finalists

May 26, 2011

IDEA members around the world make a difference every day by helping people get fit in body, mind and spirit. The IDEA World Fitness Awards highlight professionals who consistently give their all to motivate their clients, their communities and the fitness industry. Join us in celebrating the achievements of the finalists for the 2011 IDEA Program Director of the Year, IDEA Personal Trainer of the Year and IDEA Fitness Instructor of the Year. Award recipients will be announced in the July–August issue of IDEA Fitness Journal.

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Breaking Into Fitness Writing

March 1, 2011

As a fitness professional, you’ve read hundreds of articles on health and fitness—many in professional publications like IDEA Fitness Journal and others in general magazines like Shape or Health. Who writes these articles? Famous fitness pros? Professional writers who work full-time in the writing business? People with connections?

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Great New IDEA Benefits, Great Classic Benefits

December 15, 2010

As 2011 begins, we are proud to serve you as the world’s leading fitness membership association. Why is IDEA such a top-notch organization? “We work hard to meet the needs of fitness pros by examining our many offerings each year and working to improve them,” say Executive Director Kathie Davis and Chief Executive Officer Peter Davis. “We meet with our committees for feedback, hold focus groups and survey our members for feedback about all of the services and products we offer, from the publications to conventions to IDEA FitnessConnect.”

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Dance-Inspired Classes Big in Venezuela

September 30, 2010

What programs are popular in Venezuela? “In the mind-body segment, yoga and Pilates are the strongest trends, with Yoga Plus, Neo Pilates, Yogashala and Zona Pilates the most known programs,” explains Yordi Arteaga, director of Fitness & Marketing Consulting, creator of Functional Training System and a personal trainer, a presenter and a postrehab specialist in Caracas.

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