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Taking Exercise Al Fresco in Spain

June 17, 2010

People living in different regions of Spain have opposing views on fitness. “Talking about new trends in fitness and working out at lunchtime or after work are normal in certain cities, for example,” says Alex Ventura, a Barcelonan who has been working in the fitness industry for more than 15 years as a group exercise instructor, a personal trainer, a consultant and an educator.

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Personal Training for Brides

May 18, 2010

When Jessica Thomas became engaged 7 years ago, she frequented local bridal shows to find vendors who could make her wedding day perfect. She saw plenty of florists, photographers and bakers, but one professional was nowhere in sight—a personal trainer. “No one from the fitness industry was at these shows,” says Thomas, who now runs Fit 2 Wed in San Diego. “I wanted to give brides a healthy way to feel fit and gorgeous at their wedding.”

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Fitness Beat Strong in Brazil

March 16, 2010

In Brazil, with its long summer, beautiful beaches and warm weather, it makes sense that many exercisers want to enjoy the great outdoors. Numerous group fitness classes, mind-body practices and personal training sessions happen outside, notes IDEA Brazilian ambassador Vania Ballo-Petroff.

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Exercise Is Hot Stuff in Mexico

October 26, 2009

Dance is a key word on group exercise schedules in Mexico, as dance-based fitness classes are heating up gyms everywhere. Latin rhythms, hip-hop, salsa and belly dancing are popular, according to Norma Zurita, a 23-year veteran of the fitness industry and group fitness coordinator of Sport City in Mexico City. Indoor cycling, circuit training, kickboxing, step and strength training classes are also well-liked. On the other hand, high-impact classes or those featuring complicated, advanced choreography get a thumbs-down.

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All About Australia

September 8, 2009

Dedicated fitness professionals in Australia are regularly inspiring people to become healthy, says Ken Baldwin, fitness professional and presenter in Brisbane, Australia, who has worked in the industry for over 25 years. “We are becoming more credible and expanding our knowledge due to demands placed on our industry for certifications and insurance,” he says. “We now work more closely with other allied professionals, and there’s been increased interest in functional training.

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Offering Training for Races

September 8, 2009

Participating in running, walking or triathlon events can be a fun way to exercise and enjoy the great outdoors. However, while your personal training clients may want to do a race, they might be unsure of how best to prepare for one or eager for some support during the training process. By conducting training for races, you can create an additional profit center for your business, increase retention and give your clients a sense of accomplishment. Discover how different trainers structure and market race training and why it’s beneficial for you and your clients.

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Insights Into Israeli Fitness

May 27, 2009

The most popular fitness classes in Israel are body conditioning, core training, stability ball, yoga, step and dance-based formats, notes Yoav Avidar, international fitness presenter from Tel Aviv, Israel, who has been working in the fitness industry for 12 years. “In general, and especially during these days of economic hardship, popular equipment-based classes are ones that use the equipment the club has!” he says. “Clubs and studios are very hesitant to buy new equipment, especially if it’s relatively expensive.

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Fitness With A French Twist

April 7, 2009

The French often participate in sports and other nontraditional “fitness” activities without joining a health club, notes Fred Hoffman, MEd, 2007 IDEA Fitness Instructor of the Year, director of International Services for the Club & Spa Synergy Group and fitness consultant for women’s marketing at Reebok France. “Hiking, walking and Nordic walking are popular, and many people ride bicycles,” he says. “Boxing, judo, karate and other martial arts are extremely popular for children, teenagers and young adults.

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The Philippine Perspective

February 10, 2009

2009 will see a big boom for the Philippine fitness industry, says Cynthia L. Carrion, personal trainer to the country’s president, and undersecretary for the sports and wellness industry in the Philippine Department of Tourism. Why?

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