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Article Archive

Taking a Tech Break

May 14, 2015

Cellphones, computers, tablets. All of these are important tools that help you to run a successful fitness business. But technology can seep into every moment of your life and take over. Do you need to step away from email or give your smartphone a rest from time to time? Discover why you’ll be a better entrepreneur if you explore options for setting limits around technology and just say no to it some of the time.

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Sparks of Inspiration

September 23, 2014

Looking to make more money in your training business? Trying to shake up your programming? Want to bring the benefits of fitness to a certain population? Here are examples of interesting programs that personal trainers invented to meet a specific need. See how they developed their ideas, and get inspired to start a new program of your own.

#1: FitGuy, Alamogordo, New Mexico

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Congrats To The 2014 IDEA World Fitness Awards Recipients

August 29, 2014

People everywhere want to live healthfully but often lack the drive to get off the couch. Luckily, qualified fitness professionals can show them how to bridge the gap from thinking about good health to living it. These 2014 IDEA World Fitness Award recipients and finalists have dedicated themselves to impacting their communities, their fitness colleagues and even people around the globe. Please join us in honoring these top-notch fitness professionals.

Program Director
IDEA Program Director of the Year

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2014 IDEA World Fitness Awards

August 18, 2014

People everywhere want to live healthfully but oftften lack the drive to get offff the couch. Luckily, qualifified fifitness professionals can show them how to bridge the gap from thinking about good health to living it. Our nine IDEA World Fitness Award fifinalists have dedicated themselves to impacting their communities, their fitness collegues and even people aroudn the globe. Please join us in honoring these top-notch program directors, personal trainers and fitness instructors.

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Health Coaching vs. Life Coaching

July 9, 2014

Coaching is not a new field. “The general consensus is that personal life coaching evolved in the early 1990s out of the coaching techniques being used to motivate business executives in the 1980s,” says Mary Bratcher, wellness coach and co-owner of The Biomechanics Method in San Diego. “The application of life coaching to the health and fitness sector began to happen in the early 2000s.”

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Dos and Don’ts For Tennis Conditioning

April 14, 2014

If you enjoy playing tennis, working with tennis players can be a great way to expand your clientele and grow your bottom line. Here are some basic programming dos and don’ts to follow.

Do

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Personal Training for Tennis Players

March 17, 2014

Do you enjoy playing tennis? Do you want to help tennis players stay injury- free and improve their sport-specific fitness levels? If yes, you may want to consider training tennis players as a career niche.

According to a survey from the Tennis Industry Association (TIA 2012), over 28 million people in the United States play tennis each year. Business-wise, tennis players can provide a great source of clients—if you have the interest and knowledge to effectively help them.

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Announcing the IDEA Workout Builder

February 19, 2014

IDEA members asked, “Can you create a tool for us to put together workouts, with videos of each exercise online?” Yes! You asked for it; you got it! The new IDEA Workout Builder.

The IDEA Workout Builder allows you to quickly customize, save and share workouts—with over 1,000 videos at your disposal! The videos IDEA pro- vides show top educators progressing and regressing exercises to make them appropriate for most of your clients.

The IDEA Workout Builder gives you the ability to:

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Is Golf Fitness Your Niche?

July 19, 2013

In the past, many golfers were not concerned about being fit. Today, however, golf fitness conditioning has come to the fore as amateur and pro golfers alike strive to enhance their play and reduce the risk of common golf injuries. Savvy golfers are discovering that golf-specific training can help them improve their power, flexibility and…

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