I am a personal trainer, and I am finding it more challenging to recruit new customers in the fall and winter , any ideas?

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578 viewsSeptember 25, 2015

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Angie September 25, 2015 0 Comments

Any marketing advice to get out the services I offer to more people, or new ideas to attract potential customers? Fitness is my passion!I really want to help people, and make a living doing what I love! Thanks

7 Answers

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score 0 · Answer 1

Hello Angie Lee,
You may like to use the slow times for extra studying.
I may sound like a broken record: wear your logo clothing everywhere possible, join a local business group, let people know how you are able to help them when the conversations come up in public. Go to the parks and local games where the fitness oriented people congregate. Pass out your business cards, give rewards for referrals.
Take care,
Natalie aka NAPS 2 B Fit.

score 0 · Answer 2

Interesting. My best sales are typically in January with all of the new years resolutions.

Plan now for how you are going to recruit in the new year. A good marketing plan for January starts in October.

Market now for your “stay fit during the holidays” sessions.

score 0 · Answer 3

Hi Angie,

How about marketing and running a Fall fitness challenge?
Fall is the new New Year… You could also run a special with current clients for referrals–and give them a small discount on your services for the referrals.

Make connections in your community. Teach a class for free or offer a free session to some local groups (schools, PTA, small businesses, etc…) to get the word out.

Also, make fitness and health connections in your area, as they may eventually become a referral resource for you.

Hope some of these suggestions help you.

Christine

score 0 · Answer 4

I’m not sure why it’s seasonal.
What are your goals?
What do you want to achieve?
How much does your business fall off during these times?

What makes the other times more successful?

score 0 · Answer 5

Are you doing any advertising? In a competitive market you really need to get exposure. Radio seems to fairly inexpensive here. And have you asked your current clients if they know anyone who could benefit from your services?

I am a personal trainer, and I am finding it more challenging to recruit new customers in the fall and winter , any ideas?

7 Answers

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