specialization
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Diversify Your Personal Training Services
Diversifying your fitness business increases your income and gives you an edge over other fitness trainers. But you can have a satisfying career as a certified personal trainer without doing things the old way.
Niche Marketing: Not for Every Fitness Business
Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.
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