217 Unlock Your Unique Edge: 4 Steps to Becoming Your Market’s Go-To Brand

With the number of fitness options available to consumers growing exponentially each year, in-person trainers, virtual trainers, and boutique studio owners must offer uniquely differentiated products and services to stand out in the fiercely competitive market. In this workshop-style lecture, we will use a combination of exercises and research activities to define your product offering, research your competitive market, strategically position your brand, and adjust your marketing plan to reach your target audience better and boost new client acquisition.