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IDEAfit PRO SHOW

Welcome to the IDEAfit PRO SHOW. This podcast is a perfect choice for fitness professionals who want to grow their skills and for anyone considering a career in the fitness industry. Listeners get a front-row seat to weekly interviews with industry thought leaders, influencers and disruptors. The mastermind format gives generous, consistent insight on smart career moves, business strategies, program design, exercise science, nutrition and inspiration–from pros who have already done it. This lively and inspirational audio-video talk show focuses on content presented in IDEA’s award-winning Fitness Journal as well as throughout IDEA’s rich lineup of continuing education and events.

Hosted by IDEA’s editor in chief Sandy Todd Webster.

Episodes

WOOT! WOOT! Time With the Curvy Girl Trainer, Featuring Lacee Green

Welcome to Season 4, Episode 4 of the IDEAfit PRO SHOW! Today Sandy Todd Webster, IDEA’s editor in chief, welcomes 2022 IDEA Emerging Trailblazer of the Year, Lacee Green. Lacee, also known as “The Curvy Girl Trainer,” delivers high energy, a great career story and—I think you’ll agree—one of THE best feel-good laughs you’ll ever…

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Getting to the Crux of Your Client’s Goal, Featuring Joanne Groves

Today on the IDEAfit PRO SHOW Sandy Todd Webster, IDEA’s editor in chief, skips across the pond to the UK via Zoom to speak with fitness pro and international educator Joanne Groves.   Joanne has been in the industry for over 26 years. She built and runs Female Fitness Trainer, a membership group that features over…

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Compound Fitness: 1% Better Every Day! Featuring Anthony Carey

Today on the IDEAfit PRO SHOW Sandy Todd Webster, IDEA’s editor in chief, welcomes her friend and colleague Anthony Carey, MA, CSCS, to the show.   Anthony holds a master’s degree in biomechanics and athletic training and is recognized internationally as a leading expert on biomechanics, corrective exercise, functional anatomy and motor control, and their relationships to…

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What?! You Can Exercise and Still Be Sedentary?  Featuring Rick Richey

Welcome to SEASON 4, episode #1 of the IDEAfit PRO SHOW! Today Sandy Todd Webster, IDEA’s editor in chief, welcomes 2022 IDEA Personal Trainer of the Year, Dr. Rick Richey. Rick has been in the fitness industry since 2002 in various roles, including certified personal trainer, training manager, educator, orthopedic massage therapist, college and university…

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IDEA World Fitness & Nutrition Expo! Featuring Amy Thompson & Steve Roth

Incredibly, we are just two weeks out from IDEA World Convention, our first in-person World event since 2019! Today, host Sandy Webster huddles with two of her teammates—IDEA’s new owner and CEO Amy Thompson, and Steve Roth, our veteran sales manager. They describe all of the exciting things that will be happening in the IDEA World…

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From Disruption to Discovery, Featuring Krista Popowych

On this episode of the IDEAfit PRO SHOW, host Sandy Webster has pleasure of catching up with Krista Popowych, a seasoned fitness leader who has inspired instructors, personal trainers and managers around the globe with her motivating sessions and unique perspective. She is the 2014 IDEA Fitness Instructor of the Year and a 3-time canfitpro…

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What Does PHITting In Mean?

On this episode of the IDEAfit PRO SHOW, guest host Kia Williams chats with two of our incredible fitness colleagues, Nikki Snow and Rachael Babiracki about what it means to PHIT in, detailing radical and unique self-acceptance in the fitness world. Listeners will also get a glimpse of what they’ll be presenting regarding truly inclusive…

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How “Personalized” Training Yields Stunning Retention, Featuring Greg Johnson

On today’s episode, host Sandy Webster digs in with Greg Johnson, MS, CSCS, owner of Varimax Fitness in Sacramento, CA. His company’s client retention rate of 85-95% would be impressive during normal times, but during pandemic when so many pros have struggled with basic survival, it’s an incredibly significant stat. Today, we’ll find out how…

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What’s in the Sauce? Featuring Ingrid Knight-Cohee

On this episode, guest host Kia Williams has an encouraging conversation with Fitness Class Director, Ingrid Knight-Cohee, MSc. Ingrid details her unique fitness career journey and her 2022 IDEA World session, “Format Formulas,” which is directed towards managers/programmers seeking that “special sauce” to bring people back to their services post shutdowns. Ingrid has over 25…

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Rocking the Subscription-Based Studio Model, Featuring Sadie Nardini

On this episode of the IDEA FitPro show podcast, guest host Kia Williams shares a conversation with the incomparable Sadie Nardini on her very unique and creative career journey, and her innovative business approach for maximizing her time and creating a subscription-based studio that not only rocks—but sells! Sadie spent 20 years in anatomy nerd…

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The Joyful Approach to Sustainable Behavior Change, Featuring Michelle Segar

In this episode, guest host Ryan Halvorson chats with Michelle Segar, who is an award-winning National Institute of Health-funded researcher at the University of Michigan. She has spent her nearly 30-year career studying how to create sustainable changes in healthy behaviors in ways that can survive the complexity and unpredictability of the real world. Her…

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Delivering the Concierge Experience, Featuring Billy Polson

On this episode of the IDEA FitPro show podcast, guest host Kia Williams chats with Billy Polson on his forthcoming 2022 IDEA World presentation, “A Concierge Program to Beat All Sales Tactics.” It’s a genuine way to boost fitness business acquisition rates and outperform “greasy” sales tactics.     Billy Polson is an established performance coach and…

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Be Big! Be Bold! Be Avant Garde! Featuring Kia Williams

In this episode, host Sandy Webster chats with Kia Williams, who, among many roles in the industry, is the full-time studio manager for Life Time, Inc, in Chicago. Kia earned her master’s degree in Sports Management, and applies it across a wide variety of leadership roles in the industry, including as a global education presenter…

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IDEA World Convention Sneak Peek!

On this episode, Sandy Webster talks with IDEA’s GM & VP Amy Thompson and Event Programming Director Ryan Halvorson about the upcoming 2022 IDEA World Convention, July 20-24, in Las Vegas. They’ll share the inside track about what’s in store for the “Super Bowl” of fitness, the excitement of the Fitness and Nutrition Expo, and all…

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Navigating Menopause, Featuring Maria Luque, PhD

Today on the podcast, host Sandy Webster visits with Maria Luque, PhD, who is a fitness expert, health science professor, self-proclaimed “menopause nerd,” and busy mother passionate about sharing knowledge and helping women lead healthier, happier lives. She’s the creator of Fitness in Menopause, a company dedicated to helping women navigate the challenges and rewards…

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Coaching Clients to Unlock Their True Potential, Featuring Tasha Edwards

In this episode, host Sandy Webster chats with Tasha Edwards, whose 17 years as a certified personal trainer with two health coaching certifications and a Master’s degree in counseling have positively impacted the humans she works with every day. In addition to coaching clients toward meaningful change, she has several fitness certifications, including a 500-hour…

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Strong Client Connections = Long Term Loyalty, Featuring Dina Blair

In this episode, host Sandy Webster chats with Dina Blair about the importance of being a well-rounded business person in the fitness industry. Dina is an experienced fitness business consultant with a proven track record of coaching and leading teams to exceed monthly sales initiatives and improve the overall client experience through high-touch service and comprehensive…

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Challenging Autism With Exercise Featuring David Geslak

For those with autism, exercise goes beyond the health-related benefits. Today’s episode features David Geslak, a published author and subject matter expert who is passionate about educating fit pros about the benefits of exercise for people with autism. The expanding research reveals that exercise can increase attention span, reduce stress, enhance language development and reduce…

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Leveraging Virtual for the Greater Good with Michelle Alencar

Feeling challenged as a fit pro in the evolving hybrid fitness model for which virtual engagement has become so key? In this episode host Sandy Webster speaks with Michelle Alencar, PhD, who is an associate professor in kinesiology at California State University – Long Beach, who also serves as co-founder and Chief Science Officer for…

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Facts Are Great, Feelings are Greater with Lawrence Biscontini

In this episode host Sandy Webster speaks with mindful movement specialist and extraordinary human being, Lawrence Biscontini. As a fitness leader, Lawrence has won major awards across the global fitness industry from IDEA (2004 IDEA Fitness Instructor of the Year), ACE, Canfitpro and ECA. He travels the globe offering world-class secrets in mentoring, fitness and…

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Connecting the World to Wellness with Josh McCarter, CEO, Mindbody

In this episode host Sandy Webster speaks with Mindbody CEO Josh McCarter. Josh joined the Mindbody team in 2018 following the company’s acquisition of Booker, which he co-founded, and was elevated from president to CEO of Mindbody in August 2020. In October 2021, Mindbody acquired ClassPass in a massive deal that brought together two of…

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Resistance Training Extravaganza with Len Kravitz & Zack Mang

On today’s episode, host Sandy Todd Webster geeks out on research-based strength training methodologies and hypertrophy with the legendary Dr. Len Kravitz and Dr. Zachary Mang. These educators will give listeners a sneak peek into the most comprehensive package ever done in IDEA Fitness Journal on these subjects. It’s edgy, 100% research driven and has…

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Invest in Your Future Self with Kia Williams and Tatiana Kolovou

In this episode guest host Kia Williams, MS, speaks with Tatiana Kolovou, MBA, a 3-time trustees teaching award Senior Lecturer at Indiana University’s Kelley School of Business. She is also a fitness studio owner and a renowned fitness presenter. The two seasoned pros explore business strategies and tactics on everything from personal and professional branding to networking…

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IDEA Personal Trainer Institute is BACK In Person, Baby!

Today on the show host Sandy Todd Webster welcomes listeners back to Season 3, Episode 1 of the IDEAfit PRO SHOW! Today’s episode launches us into 2022 by talking to Marissa Piper, IDEA’s Director of Events, and Ryan Halvorson, IDEA’s Director of Event Programming. They’ll share news about what’s in store for IDEA events this…

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2021 in Review for IDEA & the Fitness Industry

Today IDEA’s editor in chief and podcast host Sandy Webster catches up with Amy Boone Thompson, IDEA’s general manager and vice president. They take a look in 2021’s rearview mirror to recap the many initiatives IDEA rolled out to serve pros during another challenging pandemic year. Don’t miss the list of resources outlining IDEA’s many business tools,…

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Integrative Wellness: The Whole Person Approach

Today host Sandy Webster digs into some deep and fascinating topics with Dr. Jessica Matthews, who has been at the forefront of integrative coaching and transformational behavior change from its very early days. Recently named a fellow of the American College of Lifestyle Medicine, Jessica developed and steers the Master of Kinesiology degree in Integrative…

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Living Unapologetically, Imperfections and All

Today IDEA’s editor in chief and podcast host Sandy Webster interviews Petra Kolber, a fitness professional and leader who has shined her luminous spirit on our industry and on fitness consumers from the day she started leading classes. Petra is an author, inspirational speaker, podcast host, world traveler and DJ–to name a few of her…

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Be the Coach You Wish You’d Had

In this episode, IDEA’s Sandy Webster interviews Brian Nguyen, ATC, CSCS, whose storied career in fitness has included coaching stints with top U.S. athletes and sports teams such as Derek Fisher, Hardy Nickerson, Chase Utley, the LA Avengers and the Jacksonville Jaguars. He also has become the go-to trainer for some of Hollywood’s leading actors…

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Simple, Great-Tasting Food That’s Great for You

In this episode Sandy Webster literally talks turkey (and all things food and nutrition) with New York City chef and registered dietitian Abbie Gellman. Check out their conversation to get some tips on planning, prepping and enjoying your holiday meals while keeping stress low and the fun factor high. With 20+ years as a professional…

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If You Don’t Think You’re Running a Business, You’re Probably Not

Today on podcast, Sandy Webster catches up with Sherri McMillan, a long-time industry professional and IDEA Member who has shared her strong spirit, creative energy and expertise for over 30 years. Sherri was IDEA’s first-ever Personal Trainer of the Year, as well as the co-recipient of the 2006 IDEA Program Director of the Year Award….

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Smashing the Stereotypes of Aging

Today on the IDEAfit PRO SHOW, Sandy Webster hosts Dr. Cody Sipe, co-founder and vice president of the Functional Aging Institute. Dr. Sipe has an extensive background in the fitness industry with 20 years of experience as a personal trainer, fitness instructor, program director, exercise physiologist and club owner. He is currently an associate professor…

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There Is No Substitute for A Great Coach

Today Sandy Webster catches up with Michael Piercy, MS, 2017 IDEA Personal Trainer of the Year. They dig deep into his insights on being a leader and coach during one of the greatest disruptions the world and our industry has ever withstood. Piercy is a superstar fitness pro and entrepreneur who continues to reach higher peaks…

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Local Innovation, Global Impact

On today’s podcast, host Sandy Webster digs into an array of timely topics with industry inventor, educator and practitioner Pete Holman, MS, PT. Pete is a physical therapist, certified strength and conditioning specialist, and a former US National TaeKwon-Do champion and team captain who has put his positive impact on all 5 continents. His passion…

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“LaLa’s” ARCH: Attitude, Resistance, Consistency, Harmony

Today Sandy Webster catches up with the First Lady of Fitness Elaine LaLanne, who was married to the iconic Jack LaLanne, the Godfather of Modern Fitness. “LaLa,” as she is affectionately known to her fitness family, has joined the team at IDEA World Convention every year since 2011 to present the IDEA Jack LaLanne Award,…

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The Rewards of Being a Stroke Recovery Specialist

Host Sandy Webster touches base today with Tracy Markley, the founder and owner of Tracy’s Personal Training, Pilates & Yoga. Tracy is the newly minted 2021 IDEA Personal Trainer of the Year. Tracy is a stroke recovery expert who has written six books on stroke recovery and brain function, with two more in the making. She…

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Insider’s View of the Top Health Club in Silicon Valley

Today Sandy Webster interviews Ashley Selman, a high-performance fitness leader who has not only raised the bar on how to run a training business, but who generously keeps inviting others to grow and prosper along with her. She shares her passion and expertise with both clients and colleagues. Ashley is the founder of Evolution Trainers,…

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Building a Scalable, Sustainable Fitness Career

Today Sandy Webster catches up with Shannon Fable, an industry professional who has shared her creative energy and expertise for over two decades. Among many topics, we discuss how fitness pros can take charge of their careers and intentionally build businesses that are both scalable and sustainable. Fable, who was named the 2013 IDEA Fitness…

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Be Resilient, Be Adaptable. There Are No Limits to What You Can Achieve!

Today Sandy Webster interviews Peter Twist, MSc, 2013 IDEA Fitness Inspiration Award recipient and 2010 IDEA Program Director of the Year. Twist has not only helped to shape our industry over the past 25 years, he also has profoundly impacted IDEA’s path and that of countless fitness professionals, clients and athletes. He has been a shining…

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The Ripple Effect of the Wellness Revolution

Sandy Webster hosts Stacy McCarthy, an all-around champion in the health, fitness and wellness arenas who recently was named the 2021 IDEA Fitness Instructor of the Year. Stacy has been at the forefront of the yoga, fitness and health industries for more than 30 years. Through her business, Yoga Namastacy, she’s developed a collection of…

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Shaping the Next Gen of Fitness Pros

In this episode, host Sandy Webster catches up with Jan Schroeder, PhD, IDEA’s newly minted 2021 Fitness Leader of the Year. Dr. Schroeder is the chairperson of the Department of Kinesiology at California State University Long Beach. The Fitness Option at CSULB has gained international recognition for its unique curriculum, which Dr. Schroeder developed specifically…

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Rethinking Movement Outside of the Gym

In this episode, host Sandy Webster touches base with biomechanist Katy Bowman, a bestselling author, speaker, and a leader of the “Movement movement,” who is changing the way we move, and think about our need for movement. Her 9 books have been translated into more than a dozen languages worldwide. Katy, who has written for…

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Train Clients Happy for Better Retention and Results

In this episode, host Sandy Webster is joined by internationally-known integrative health and mindfulness expert Shirley Archer, JD, MA. Shirley is an award-winning health journalist, and best-selling author of 16 fitness and wellness books. In addition to being a contributing editor to IDEA Fitness Journal, she is a media spokesperson and was named IDEA’s 2008 Fitness Instructor…

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Is High Intensity Functional Training the Fountain of Youth?

Today, host Sandy Todd Webster checks in with Pete McCall, MS, a content developer, host of the All About Fitness podcast, and author of the books Smarter Workouts: the Science of Exercise Made Simple and the newly released Ageless Intensity. The new book offers evidence on how high-intensity exercise can minimize psychological effects of aging…

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F45’s Impact on Your Community and the U.S. Military

Today on the podcast, get a vibe for the positive energy and wisdom of Chas Rodgers, the Operations and Performance Officer for F45 Training’s VIP45 program. Chas walks us through the F45 training model and describes what they’re doing to prepare our soldiers for combat readiness as well as prime them for a fitness career…

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5 Social Media Dos and Dont’s

IDEAfit PRO SHOW host Sandy Todd Webster jumps into conversation today with Jessica Maurer, one of IDEA’s most in-demand subject matter experts on the business of fitness. They talk through a lot of essential business advice focused on how to create profitable digital, virtual and live products for your fitness business. Jess also gives a…

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There Are No Shortcuts, but Networking Sure Helps

Today on the podcast, Sandy catches up with Mike Z. Robinson, the founder and owner of MZR fitness in San Luis Obispo, California. Among other industry awards, Mike was chosen by his fitness peers as the 2015 IDEA Personal Trainer of the Year. Tune in as he shares his path to capturing that accolade, and as…

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B Strong BFR Training™—The Biohack For Aging Boomers

BFR is one of the newer training techniques to hit the rehab and sports performance worlds and is also being recognized as a potent training method for aging baby boomers. By restricting venous return of blood flow with safe, elastic B Strong Bands, the body is tricked into thinking it is working harder, which produces…

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Overcoming Body Bias in Fitness: How to Create Safe Spaces for ALL People

Today our IDEA colleague and event programming director Ryan Halvorson guest hosts an incredibly interesting panel. The fitness industry has long presented a homogenized picture of what true health and fitness looks like. However, that image applies to a very small portion of the population. When people don’t see themselves reflected in the marketing, messages…

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Do You Have the Essential Mastermind Partner?

Today on the IDEAfit PRO SHOW, host Sandy Webster and IDEA vice president and general manager Amy Thompson share how the IDEA team is reimagining this iconic fitness brand. Their conversation honors the association’s rich history (and some fun forgotten facts) while describing the innovations at IDEA that will move your fitness career forward. As…

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Are You Tapping Into Your Whispers? Featuring Todd Durkin

Todd is the founder of Fitness Quest 10 here in San Diego. He works with high-profile clients and elite athletes including more than 75 NFL and 25 MLB players. He was a finalist on the 2016 NBC TV Series STRONG; he holds a coveted spot on the UnderArmour Training Team, and he travels around the…

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A Former Fit Pro Shares Business Lessons From Outside the Industry

Today on the IDEAfit PRO SHOW, we welcome Nicki Anderson, who spent 20 years in the fitness industry as a personal trainer, entrepreneur and subject matter expert on the business of fitness. In addition to owning and operating her unique training model at Reality Fitness for 19 years in Naperville, Illinois, Nicki was one of…

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Eccentric Strength Training Controversies–Resolved!

On today’s episode, IDEA’s Editor in Chief Sandy Webster and the amazing Dr. Len Kravitz have a fascinating discussion on two topics Len covered in the Research column for the award-winning Fitness Journal. First, they dive into a study that identified the top 5 resistance training workouts that improve VO2Max, which was covered in the…

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Equity, Anti-Racism and Authentic Allyship in Fitness

On today’s episode, IDEA’s director of event programming Ryan Halvorson guest hosts and speaks with Katrina Pilkington, Ilya Parker and Dynasti Hunt about diversity, equity and inclusion in the fitness industry. While these are not new terms to most people, the conversation heated up considerably last year and catalyzed change across many businesses. Scores of…

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Secrets for Coaching Active Agers

Today on the podcast, IDEA editor in chief Sandy Todd Webster talks with 2020 IDEA Personal Trainer of the Year, Leslee Bender. They cover Leslee’s tips for working successfully with active agers and also discuss how habit change can help us to live, move and feel eternally young. Links to contact Leslee Bender: FB &…

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Growing Your Fitness Business in Troubled Times; Customer Service in the Digital Age

Today on the podcast, IDEA editor in chief Sandy Todd Webster talks with Mark Fisher of Mark Fisher Fitness in New York City. They discuss topics ranging from the importance of creating an unforgettable culture among your members, to doing business during COVID in the nation’s largest city and how the principles of growing your…

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Ramping up Your Zoom Studio and More

IDEA editor in chief Sandy Todd Webster talks with 2019 IDEA Fitness Leader of the Year Tricia Murphy Madden, a global group exercise program creator, educator and top presenter. Tricia has developed many highly acclaimed programs, including Barre Above®, Urban Striptease Aerobics, and HOMEROOMfit, among others. This is the second of a two-part episode (there…

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Strive and Thrive!

IDEA editor in chief Sandy Todd Webster talks with 2019 IDEA Fitness Leader of the Year Tricia Murphy Madden, a global group exercise program creator, educator and top presenter. She has developed many highly acclaimed programs, including Barre Above®, Urban Striptease Aerobics, and HOMEROOMfit. This is the first of a two-part episode in which Tricia…

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Leading With a Service Attitude; Navigating Career Reroutes

Today on the pod, IDEA editor in chief Sandy Todd Webster talks with 2019 IDEA Personal Trainer of the Year Brian Nunez, owner of FNS Training Center in Santa Clara, CA. Brian’s inspirational story and high-energy business model have he and his team busier than ever through this pandemic year. Tune in to learn more…

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Let’s Get This Party Started!

The premier episode of the IDEAfit PRO SHOW has arrived! Join host Sandy Todd Webster, IDEA’s editor in chief and IDEA VP and general manager Amy Thompson as they talk about the many great resources the IDEA team is planning for fit pros in 2021. Also, get an early insider’s view from our events team…

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