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Growing Your Fitness Business in Troubled Times; Customer Service in the Digital Age

Mark Fisher reveals how he profitably revamped his model during the shut down; Fred Hoffman talks customer service in the digital age.

  •  Season 1, Episode 5

Today on the podcast, IDEA editor in chief Sandy Todd Webster talks with Mark Fisher of Mark Fisher Fitness in New York City. They discuss topics ranging from the importance of creating an unforgettable culture among your members, to doing business during COVID in the nation’s largest city and how the principles of growing your business–even during pandemic times–have not changed. Then Sandy catches up with IDEA event programming director Ryan Halvorson and 2007 IDEA Fitness Instructor of the Year, Fred Hoffman. Learn more about the session Fred is planning for 2021 IDEA World Virtual on “Five Winning Strategies for Customer Service in the Digital Age.” Check out this trove of information, resources and inspiration!

IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals and has been for more than 39 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our publications, including the award-winning Fitness Journal; our fitness, business and nutrition conferences; and hundreds of streaming videos and online courses available on ideafit.com. Additionally, with IDEA FitnessConnect, we host the largest national industry-wide directory, linking over 275,000 fitness professionals to more than 40 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness!

Links to contact Mark Fisher: FB: Mark Fisher Fitness; IG: @markfisherhumanbeing @mffclubhouse LI: Mark Fisher Links to contact

Fred Hoffman: website: fredhoffman.com; FB: Fred Hoffman; IG: @fredhoffparis; LI: Fred Hoffman Link to IDEA World Virtual: https://www.ideafit.com/fitness-conferences/2021-idea-world-virtual/

Link to Mark Fisher’s Article in Fitness Journal: https://www.ideafit.com/business/21-best-practices-to-help-you-survive-the-new-normal/

Hosted by Sandy Todd Webster, Editor in Chief, IDEA Publications, ideafit.com; executive produced by Jordan Leeds; produced and engineered by Michael Hilding. Copyright 2021 by Outside Inc.