IDEA Templates
Welcome! Please follow these 4 steps to create your custom e-mail. IDEA will send this e-mail on your behalf to the
leaders in the fitness and wellness industry.
- Select and Download a template (remember, event templates will go to registered attendees only)
- Insert your html-file within the template
- E-mail your file to Rachel Puglia at rpuglia@ideafit.com by the date
identified in your contract - IDEA will alert you of any suggestions to your e-mail within 2-working days
Some reminders and suggestions that may be helpful when creating your e-mail:
- All files should be in HTML table format, and sent as files, not links to web pages
- HTML files must be recieved 7 business days prior to send date
- Make sure the HTML code is responsive so it renders well on mobile devices
- Please test your email in the major email clients (i.e. Gmail, Outlook, Yahoo!, Hotmail, etc.) before
sending to IDEA. - Send your recommended Subject Lines (test up to 4 to improve email perfomance)
- All links for images must have an absolute path i.e (http://www.yoursite.com/image)
- Use images and text and make sure the offer is understandable without images downloaded
- Include an expiration date – time-restricted offers create urgency
- Create landing pages to support the offer – your conversion depends on it
- Try to keep the offer simple and short with 3-4 lines per paragraph – you have less than 5 seconds to get a
click - Your key message should be clear and in the first 60 characters
- Make the call to action stand out and place it above the fold for maximum response
- Use bullet points to make the e-mail easier to read
- Use alt attributes for images – alt text helps recipients see your offer even when images are not downloaded
- Use HTML tables and inline CSS when creating your email
- More links can be used in the body copy of the email. – the more options people have to get to your offer the
higher the conversion will be - Make images link to your website or landing page of your choice. – people like clicking on images, so make sure
you take advantage of those clicks - Make the links intuitive and include your offer in them whenever possible – “30% Off All Fitness Products”
*IDEA reserves the right to modify templates as we see fit (i.e. – remove branded headers, add a footer)
Template Specifications
IDEA templates are composed of a IDEA header image and IDEA unsubscribe content.
Template width restrictions
690 pixels wide
Template height restrictions
No restrictions
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