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Program Management

An Industry Investment

High-quality group fitness classes invigorate participants, members and staff. However, as a fitness director, you know well-trained, motivating instructors can be hard to find. You may have thought about developing your own in-house program to recruit, train and mold future instructors. But how do you get started?
The first step in developing a successful instructor-training pro…

What Do Facilities Offer?

With so many fitness activities available, how do you determine which ones are a good fit for your business? Asking current customers is your first step to answering that question. Surveys, informal conversations and tracking participation are good ways to find out what clients are interested in. The second step is to see what other facilities are offering, both locally and nationally, and predict if your customers will like the same programs their customers do.