Credential Saturation in Fitness
Credential proliferation continues as the industry grows, leading consumers to face an array of certifications and specializations. This saturation highlights the need for professionals to articulate not just credentials held, but how that knowledge is applied in practice.
Fitness professionals can focus on competence communication – sharing how education informs their coaching style and client outcomes – rather than relying on titles alone.
References
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights





