Shannon Fable
Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, has spent more than two decades helping and consulting with brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, FIT4MOM and BOSU®. An experienced educator, freelance writer and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money.View FitConnect Profile
Article Archive
The world needs leaders like you. Here’s how to stay motivated.
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While programming is typically cited as the number-one difference between a good group fitness department and a great one, the people who deliver the programs are truly the “secret sauce.” Without a talented team, even the best programs will fail to resonate with members. Even if you’re currently living the group fitness manager’s dream—a full deck of superstar instructors who teach amazing classes—it’s still important to develop a proactive plan to keep your team performing at this high level.
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By now, everyone has heard about the Hillary Clinton email scandal. (Trust me, this article is not taking a political turn.) The controversy, which essentially is about the use of a private email server versus a company-issued one (or in this case a government-issued one), made me think about how electronic communication relates to the fitness business. More specifically, it made me think about how group fitness business is conducted at most facilities and whether “best practices” may be leaving managers, instructors and health clubs vulnerable.
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An automated Keep In Touch strategy is the cornerstone of self-promotion. The KIT approach helps you build your network and establish a base of enthusiastic fans who trust you and are interested in what you have to offer. The bigger your network, the more likely you are to be booked solid.
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For successful networking:
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High school may have felt like the toughest time in your life. Navigating the social cliques was mentally draining and often confusing. After graduation, you hoped all that was behind you; however, fast-forward to modern-day group fitness studios and you may find yourself reliving some of your worst nightmares.
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Promoting yourself has never been easier. Free social media, affordable Web design and easily accessible graphic design provide ample opportunity to draw awareness to what you have to offer. But without a blueprint, you are wasting your time. Read on to uncover core self-promotion methods that can increase your business in less time than you think.
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If you’ve ever struggled to fill open classes or you’ve ever wanted more qualified fitness pros on your staff, it’s time to get proactive and ensure that you have the team of your dreams. GROOMing Habits is designed to arm you with the tools to make it happen. In the first installment, we covered Groundwork and Recruitment. Now let’s explore the final components: Options, Opportunity, and Manage & Meet Expectations.
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High school may have felt like the toughest time in your life. Navigating the social cliques was mentally draining and often confusing. After graduation, you hoped all that was behind you; however, fast-forward to modern-day group fitness studios and you may find yourself reliving some of your worst nightmares. While the drama may not be as intense, there are still situations that require delicate handling.
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Unless you’re extremely fortunate, quality instructors are not knocking down your door begging for work. Instead, you likely find yourself cycling through recently certified fitness pros who have little or no experience. They come, they go and you start over. The amount of time and attention you invest in staffing can take your eyes off the bigger picture, which is to help people get fit and healthy.
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