Ryan Lee
Ryan Lee
Article Archive
The year was 1994, and I was fresh out of school. I was a former captain of my college track team who loved speed training, and my goal was to figure out how to make a living training clients.
When I looked at my competition, I noticed that almost all trainers described their services as “general.” The fliers (yes, that was before “online” marketing) all said the same thing: “I help clients aged 8-80! Weight loss. Sports performance. Cardiac rehab. Etc.” I knew instantly that this was not the right way to market; it was too generic.
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The year was 1994, and I was fresh out of school. I was a former captain of my college track team who loved speed training, and my goal was to figure out how to make a living training clients.
When I looked at my competition, I noticed that almost all trainers described their services as “general.” The fliers (yes, that was before “online” marketing) all said the same thing: “I help clients age 8 to 80! Lose weight. Improve sports performance. Cardiac rehab. Etc.” I knew instantly that this was not the right way to market. It was too generic.
Read More