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Kymberly Williams-Evans, MA

Kymberly Williams-Evans, MA

Kymberly Williams-Evans, PhD (ABD) has been a fitness professional on four continents, in four languages, for four decades on land, at sea and across the airwaves. After years of co-hosting an online radio program (Active Aging for BoomChickaBoomers), she reports having interviewed scads of great guests and two really bad ones.

Article Archive

write right

September 30, 2004

All fitness professionals need to write a cover letter or short document at some point. Your abilities as a trainer, teacher or manager are judged by your written words. But are your cover letters making the best possible impression? Do you know how to fashion a document to get the response you want from your readers? Are you as confident with your writing as you are with your fitness skills? If not, take heart! This article provides tips for increasing the effectiveness and readability of your written communication.

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Maximizing Motivation, Minimizing Fear

January 31, 2002

Maximizing Motivation, Minimizing Fear
By Kymberly Williams-Evans, MA

S

omething is amiss in our industry. Despite constant confirmation that physical activity improves health, our population is getting less and less fit. According to retention and adherence expert Rod Dishman, PhD, head of the exercise psychology lab at the University of Georgia, exercise habits haven’t changed much in the past…

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Maximizing Motivation, Minimizing Fear

January 31, 2002

Something is amiss in our industry. Despite constant confirmation that physical activity improves health, our population is getting less and less fit. According to retention and adherence expert Rod Dishman, PhD, head of the exercise psychology lab at the University of Georgia, exercise habits haven’t changed much in the past 15 years. Dishman’s research indicates that 50 percent of new exercisers still drop out within six months of starting

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