IDEA Authors
IDEA Authors
Article Archive
Do any of your clients struggle with weight gain? If so, let them know about new research that has found that media multitasking has now been linked to obesity.
Research from Rice University indicates that mindless switching between digital devices is associated with increased susceptibility to food temptations and lack of self-control, which may result in weight gain (Lopez, Heatherton & Wagner 2019).
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It’s no surprise that Kathleen excels in her role as an IDEA brand activation strategist—she is living the dream through a lifestyle dedicated to holistic wellness and positivity. She genuinely gets excited about the products and services she helps IDEA clients bring to market, often using them herself or sharing them with friends and colleagues.
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Ray Boyd
Member Since 2015 • Stamford, Connecticut
Have you or the policymakers at any facilities where you work shared guidelines about positive body talk or about language that could contribute to body shame among members or clients? Share your best practices and illustrative stories on how you or your facility management promote positive body image in staff and fitness participants.
We want to hear from you!
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In our September 2018 issue of Fitness Journal, we reported on an international study published in The Lancet that found any level of drinking above 100 grams of alcohol (3.75 ounces) per week increases heart disease risk and shortens lifespan.
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Whether you are an owner of a brick and mortar fitness space or an independent fitness professional, your business’s location can be a major factor in your success. According to a study conducted by New York based marketing firm distillery, using the data from cell phone location tracking logs, the average gym-goer has a short 4 mile drive to their gym. The distance will vary by style of facility but the longest distance reported in the study was only 6 miles.
Read MoreThe body of evidence in favor of self-myofascial release (SMR) techniques has been steadily growing. Research has shown that SMR can increase joint mobility and range of motion and reduce muscle soreness. It is used by personal trainers, athletic trainers and physical therapists alike to prevent and treat injuries in clients.
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Anxious, fatigued, unhappy, uncertain? We’ve all been there, all known times when our emotional hot buttons take over. We swear to ourselves that this time we will overcome those emotions and stay committed to our goal, but when it doesn’t work, we react with indulgent self-gratification. “I had such a long day, and I just don’t feel like going to the gym today,” or “I’ve already fallen off the wagon, so I’ll just eat what I want and start again on Monday.”
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Kate Watson, Executive Managing Editor, Publications
Apart from the founders themselves, no one has worked for IDEA longer than Kate. She joined the company in 1991 and has been editing the publications ever since! Kate has always appreciated language: As a student, she learned French, German, Latin and a little Russian, and all that training (along with years of writing experience) laid the groundwork for a career spent shaping words.
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Like the milkman used to do, more and more retailers will deliver groceries to your doorstep. According to data analytics company Nielsen, 70% of American consumers will do some of their grocery shopping online in the next 5–7 years. How is this shift in food-purchasing behavior going to influence eating habits?
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MELISSA LOWE, MS • Member Since 1987 • Columbus, Ohio
“I’ve had quite a journey in fitness,” says Melissa Lowe—from the days her mother would take her kids on long walks to teaching aerobics to put herself through nursing school to opening her own Pilates studio after a 36-year nursing career. She joined IDEA in 1987 and has attended IDEA World nearly every year since.
Are you training college students on campus, or is your facility offering physical activity programs for college students at a local campus? If yes, does the college require physical activity courses, or are they elective? In view of your experience working with college students, do you support a requirement for physical activity classes in college?
Share your experiences teaching at local colleges. We want to hear from you! Email executive editor Joy Keller, jkeller@ideafit.com.
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Adding programming that addresses strength training for women allows you to customize your offering and provide great client support. The key is in understanding muscle physiology and what women, specifically, need to succeed.
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Did you know that losing a single night’s sleep may affect the liver’s ability to produce glucose and process insulin, increasing the risk of metabolic diseases such as hepatic steatosis (fatty liver) and type 2 diabetes?
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INTERNET MARKETING DATA ANALYST MELPHIN JAMES
A man of many talents and interests, Melphin is something of a contemporary Renaissance guy. It’s not uncommon to find him lost in sketching, drawing or painting; playing hoops with the guys; or immersing himself in complicated data analysis for the IDEA Internet Marketing team—all in the same day.
Fast Facts
Suited Up and Ready for the 2019 Event Lineup!
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Do you think the recent body of evidence linking even modest alcohol intake to shorter lifespan will change your drinking habits?
Previously, we reported on a huge international study published in The Lancet that was enough to give us pause the next time we considered enjoying a second glass of wine: Any level of drinking above 100 grams of alcohol (3.75 ounces) per week was found to raise heart disease risk and shorten lifespan, and the safest level of drinking was shown to be “none.”
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What is the leading trend in your fitness facility? Are wearables, group fitness and HIIT programs the leading fitness activities among your clients?
Share the top fitness activities in your facility and why you think they are successful.
We want to hear from you! Email executive editor Joy Keller, jkeller@ideafit.com.
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TISH ADAMSON • Member Since 2016 • Woods Cross, Utah
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The IDEA World Nutrition and Behavior Change Summit was founded on the notion that information is important, but it’s less effective without the ability to help clients adapt it to their lives. Now, in its 4th year, the summit has become one of the most popular segments of IDEA World, with 2 full days of education and experiences featuring some of the top nutrition and behavior change experts.
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