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IDEA Editorial Staff

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Zero Regrets at the 2011 IDEA World Fitness Convention™

October 1, 2011

You might describe it as overwhelming, but even that superlative is an underwhelming descriptor for what transpired at the 2011 IDEA World Fitness Convention in Los Angeles, August 11–14. Between Apolo Ohno’s keynote message of zero regrets and the convention theme of “Take the Challenge,” there was no way to leave even a whisper of yourself on the table. The atmosphere at this event had a way of sucking the energy right out of you and then infusing it right back in—plus 10%. Everyone gave it up and got it back, and the effect was palpable.

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2010 IDEA World Fitness Convention™

September 29, 2010

In true Los Angeles style, IDEA rolled out the red carpet for delegates, guests, educators, exhibitors and VIPs—including U.S. Surgeon General Dr. Regina Benjamin, Los Angeles Mayor Antonio Villaraigosa, entertainer Mario Lopez and tennis star Andre Agassi—at its 2010 IDEA World Fitness Convention August 4–8.

This fitness event set an incredibly high benchmark for all it stands for: excellent fitness education, innovation, product knowledge, networking and nonstop fun. If you weren’t learning, sweating or laughing, you weren’t trying hard enough.

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