Cathie EricsonCathie Ericson is a Portland, OregonÔÇôbased writer and fitness enthusiast. You can find her running, boot camping or kickboxing when sheÔÇÖs not protecting her online reputation @cathieericson.
Like many instructors, you may feel as though you’re expected to do it all and be all things to all people. However, you also need to ensure that you are sustaining your own physical and mental health. How do you keep your standards high and your teaching schedule full while also remaining healthy and injury-free? Read on to find out how three avid veteran instructors achieve balance. Their experiences and advice model best self-care practices for a long and successful career.Read More
Alexa, where is a hot yoga class near me?
Siri, how many reps should I do when I’m strength training?
If your potential clients haven’t uttered one of those phrases yet, they soon will—as voice search becomes the way of the future.Read More
It’s great when a client or a member tweets a positive comment (that gets retweeted!), or when you get new business thanks to good reviews on Yelp. Unfortunately, however, that isn’t always the case. Angry or otherwise unhappy customers use the Internet as an instant outlet for their gripes.Read More
The Zers are coming! The Zers are coming!
Just when you thought you were finally up to speed with millennials, it’s time to look ahead to the next group, “Generation Z”—roughly defined as those born from the late 1990s to the early 2010s. Some sources use birthdates beginning with the mid-1990s or earlier (Williams 2015; Sparks & Honey 2014). Generation Z is on trend to outnumber millennials by nearly one million, according to census data compiled by Susan Weber-Stoger, a demographer at Queens College (Williams 2015).
As the midyear lag sets in, many fitness managers and owners search for fresh ideas to attract new members. In fact, it’s a business imperative: According to the International Health, Racquet & Sportsclub Association (IHRSA 2016), even though retention rates hover around 70%, the remaining 30% still represent significant potential.Read More
The image of the cookie-baking, rocking chair–bound, bespectacled grandma is about as outdated as, well, leg warmers. It’s no secret that today’s older adult is “not your grandpa’s retiree.” Among people retiring now, many are socially, mentally and physically active. And that’s why fitness facilities that want to attract this cohort need to be particularly careful about marketing language and schedules.Read More
When Jack and Jenna Oliver opened Above the Bar, a CrossFit® facility in Fort Walton Beach, Florida, 2 years ago, they knew it wouldn’t be an overnight success. However, they didn’t expect the competition to be so fierce. “It rattled us for a few seconds,” Jenna notes, “until we realized that people come to us because they think we have a superior product.”Read More
Generally, group fitness instructors are known for their upbeat, can-do attitude. It can be challenging to admit that you’re feeling burned out. The following signs of job-related burnout may give you clues about your own performance, so you can take steps to keep yourself inspired and motivated.?Read More
When Jack and Jenna Oliver opened Above the Bar, a CrossFit® facility in Fort Walton Beach, Florida, 2 years ago, they knew it wouldn’t be an overnight success. However, they didn’t expect the competition to be so fierce. First, they had to deal with a Planet Fitness grand opening (with $10 monthly memberships); then, another CrossFit facility set up shop just a few miles away. Despite the competition, their box was so successful that they moved to a larger location—only to find out that a 24 Hour Fitness® was opening up less than a mile away!Read More
The new year likely brought with it a crush of new class participants. But then along came spring, and the inevitable happened: As the snow melted, so did resolutions; visits became less frequent as members began suffering from a classic case of burnout. In fact, many fitness professionals also experience burnout. What can you do to stay inspired??