I am expanding my Studio and will have a 1000sqft private classroom. Keep in mind there is a Crossfit, Core power yoga and community center with in a few blocks of me that are class based! What classes can I offer besides Bootcamps that are the hottest classes now! I need to do this because the pie is getting smaller for me with competition for classes so less new 1on1 personal training is being sold!
This is a good question. With CrossFit and Core Power yoga close to you it will be hard to offer similar classes as they do, only because they are bigger brand names than most other smaller fitness businesses. This doesn’t mean you can’t add something new to your schedule that will attract people from those clubs. Since you are expanding the area of your studio you will have more space for other types of classes. I’m not sure what your budget is, but maybe you can add Spinning classes to your gym. They always seem to be popular and if you attract some great instructors you might be able to increase the traffic though your door. Fusion classes are also a good options. Here are a few ideas for you:
-Kettlebells with spinning or yoga
-Spinning with running
-HIIT with combination of Spinning
-Yoga and Spinning
Another idea would be to get a few rowing machines and build a whole new type of classes and training around them. You could also combine them with any of the above ideas. CrossFit offers some rowing, but you can hire instructors who can teach these type of classes if you are not very familiar with these training methods and distinguish your business from CrossFit and other similar cults.
Another and even more bold option would be to add something completely out of your comfort zone, such as dancing or martial arts classes. If you diversify you might attract a new type of clientele through your doors.
You are correct about personal training 1-1 that is getting more difficult to sustain, especially if the competition around you grows and the market becomes saturated. You have to evolve and find new ways to keep the old clients and attract new ones. And the problem is that with many new trainers entering the market each year, the market becomes even more saturated and unless you are able to distinguish yourself from them you will always have to compete against them. Newer trainers usually don’t charge as much as someone who has been in the business for a long time and unfortunately many people are attracted first by the price and then by the qualifications and experience of the trainer.
I hope this helps and good luck!
Harris has given you some great options. I would also suggest you follow what you are passionate about. What do you enjoy doing or teaching? What interests you? Your passion and enthusiasm for a topic is something that can’t be taught and will gravitate people toward you.
You can also look at local offerings and see if there is a group that is not serviced or catered to: quick lunch offerings, corporate offerings, geriatric clients, women and moms, youth, college students, rehab, cardiac, patients with diabetes, etc. Then create programs, workouts, classes and marketing that hits that niche. Become an expert in that field.
I agree with Jocelyn about looking to see what groups near you may be underserved. It is as important as what other places are your competition.
You say there is a ‘core power yoga’ site near you. If that is the only yoga facility you might do well offering another type of yoga option.
If there is an underserved older adult population, for example, you could do very well offering chair yoga. The down side to any yoga is that you do have to invest in some props, (some props, like blocks I have found ways to integrate into other formats, some less so“. the chairs will set you back, but if you were running other programs to appeal to this demographic it could be a good strategy to offer more kinds of things to a group you are already marketing to.
You might look to see if there are local Pilates studios as well. I know there is a core place but true Pilates has a certain cache. While I have seen a couple of local Pilates places go under, I also know of one that is so successful it has expanded and is doing really really well. The main thing with this sort of specialty class is that if you want students to stay you need people with specialty training. The reason that studio has done so well is that they have one of the best teachers I have ever met as their anchor. The down side is expensive equipment and (as with yoga) the best trained teachers will bring in the most students, but are generally more expensive to hire.
Prenatal classes can also work well, though it takes some marketing effort. The up side is that typically you can sell it as a series. Getting in with local peds to get referrals can take work though, and if you have a local hospital they may already have onsite classes. Worth looking into though.
You might see if anyone is doing belly dancing near you. Those classes can be popular.
And another thing I see occasionally that is popular is black light yoga. Can be fun for kids, or for young singles on a Friday night“..