Session Update: What Personal Trainers Really Do for Clients by Juan Carlos Santana, has been changed to Programming for Profit with Darren Jacobson.


“New Age” club managers and program directors are masters of potential. They are charged with the responsibility of improving and maintaining excellent customer service, new member recruitment and retention, providing memorable member experiences and generating revenue. This informative session will provide tips and tools to help managers run their departments and programs with an eye to one common goal—a healthy bottom line.

Darren Jacobson

IDEA Author/Presenter

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Darren Jacobson is the innovator of the franchise personal training concept for Virgin Active South ... moreDarren Jacobson is the innovator of the franchise personal training concept for Virgin Active South Africa, where he manages over 750 personal trainers in 88 health clubs. He holds a bachelor’s degree in human movement science and is a featured writer for numerous industry publications. In addition, Darren sits on the IDEA Personal Training Committee and has presented at fitness conventions across South Africa, Canada and the United States. less