Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.