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Many keys by a door to represent how to dimensionalize your fitness business

Dimensionalize Your Fitness Business

By Lawrence Biscontini, MA / December 13, 2022

The key to seeing and seizing new dimensions—or to dimensionalize your fitness business—lies in embracing a growth mindset.

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Amy Boone Thompson

IDEA Health & Fitness Association Announces New Ownership

By Joy Keller / May 18, 2022

SAN DIEGO, May 18, 2022.  IDEA Health & Fitness Association, the world’s leading organization for fitness and wellness professionals, announces new ownership as it prepares to celebrate its 40th anniversary and a return to in-person education at its premier conference event, IDEA® World Convention.  Amy Boone Thompson, former vice president and general manager and now…

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Social Media Fit pro

Social Media Cheat Sheet

By Joy Keller / October 6, 2021

If your social media strategy is making you feel exhausted, you’re not alone. Knowing how to market yourself is critical.

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Look up from lockdown

Look up from Lockdown

By Joy Keller / August 24, 2021

The lockdown created a new space to explore, and there’s less good news, good news and great news trending among fitness consumers amid the pandemic roller coaster. Personal trainers, group fitness instructors and fitness entrepreneurs are ready to meet movement-hungry people wherever they are on the path to health, wellness and happiness. 

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Francesa Schuler announces new council

New Council Offers Louder Voice for California Fitness Professionals

By Joy Keller / June 23, 2021

“Health is essential.” This was one of many key remarks made during a press conference to announce the re-opening of California fitness facilities.

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