Knowledge is power, and IDEA content has galvanized our members for more than 36 years. Our publications are dedicated to helping you succeed and grow in the fitness and wellness industry. If you're not currently receiving a particular IDEA magazine or e-newsletter as part of your IDEA member benefits package, simply upgrade your membership to another category. If you are not a member and would like to become one, we welcome you.
Fitness Journal is the professional voice of the fitness and wellness industry. Published 10 times per year, this award-winning print magazine (with a digital edition) keeps pace with the continuing evolution in fitness and delivers evidence-based and practical “Monday Morning Ready” content that will keep your clients coming back for more. Our editors, writers and fitness experts follow the crossover and convergence among professionals and training philosophies. This ground-breaking journal offers comprehensive content on
- personal training
- group exercise
- behavior change and health coaching
- mind-body fitness
- functional aging
- in-depth research
- continuing education opportunities
- career path
- news, exercise science, member benefits, business information, program design, management tips, equipment updates—and so much more!
IDEA Fit Business Success focuses on the needs of the contemporary fitness entrepreneur, personal training leader and club or studio owner. It offers high-level sales tips, financial goal-setting recommendations, staffing advice and information about the best ways to integrate technology into the fitness business environment. Our Enlightened Entrepreneur podcast and full-length expert videos elevate the content to a new level.
Delivered to targeted inboxes and mobile devices 6 times/year, this digital publication serves the needs of the busy fitness entrepreneur with three highly practical, relatable articles; a podcast; and a full-length business video.
Additional content topics include:
- liability and risk management
- client retention
- successful systems
- career strategies
- staff motivation
If this publication appeals to your career path, consider taking your expertise to the next level with live education and networking opportunities. Get an in-depth look at what it takes to succeed in the business of fitness every year at the IDEA World Club & Studio Summit, part of the IDEA® World Convention. Join club and studio owners, operators, program directors and managers from around the globe for guaranteed growth in your fitness business. At this “how-to-succeed” event, our recipe for success is simple and powerful. Connect with other motivated leaders and learn best practices straight from presenters who are all running top-producing clubs and studios. Click here to learn more.
A comprehensive wellness program includes more than just exercise. IDEA is equally committed to educating fitness pros, health coaches and nutrition professionals about the best ways to fuel client successes through nutrition science and proven behavior change strategies.
This e-newsletter is distributed six times per year to nearly 200,000 opt in subscribers. We also publish bonus print pages within the November-December issue of Fitness Journal that reach about 500,000 readers through various distribution channels. Content is focused primarily on
- practical “how-to” aspects of food, cooking and nutrition
- behavior change
- evidence-based nutrition studies
- tips for staying on track
- healthy recipes
- weight loss/diets
- sports nutrition
- specific nutrients
Take your expertise to the next level with a live education experience! Get an in-depth look at nutrition and behavior change science every year at the IDEA World Nutrition & Behavior Change Summit, part of the IDEA® World Convention. Thought leaders in nutrition and behavior change distill current research and provide proven approaches that help clients see sustainable success. Click here to learn more.
IDEA Fit Tips e-newsletter informs and supports close to 200,000 personal trainers, group fitness instructors, mind-body pros, program directors and managers in their pursuit to Inspire the World to Fitness®. This free opt-in monthly gem covers:
- up-to-date news and research
- program design
Each issue offers pearls of timely and practical strategies to help professionals move their services—and careers—to the next level.
IDEA publications: Content for experts, by experts
Interested in writing for IDEA? Click here to learn more about submitting an article.