Meet your mentor
Vanessa Severiano is a growth strategist with over 20 years of experience at the intersection of sales, marketing, and business strategy in the fitness and wellness industry. She has worked with globally recognized brands like Equinox, Flywheel, Crunch Fitness, and DavidBartonGym, leading market launches, national expansions, and brand repositioning. She’s also helped build businesses from the ground up, serving as the first hire and founding team member at Anatomy and INFINITY. At Active Life, she helped bridge the gap between fitness and healthcare, aligning lifestyle interventions with clinical outcomes.
Through her consulting practice, Vanessa helps fitness professionals and wellness organizations productize their services, optimize sales strategies, and build systems that drive recurring revenue and long-term retention. She partners with brands ready to scale, aligning passion with proven strategy to turn vision into measurable growth.
Vanessa Severiano
1:1 Programs
Our One-on-One Mentor Program is designed to support your professional growth by connecting you with experienced mentors who specialize in your unique areas of interest. Whether you're looking to refine your skills, navigate career transitions, or gain expert insight, you can invest in a 5-pack of 1-hour sessions for deeper, more consistent guidance. Each session is tailored to your goals, ensuring focused, actionable advice that accelerates your progress and empowers your success.
5x 1:1 Mentorship Sessions
with Vanessa Severiano
$350
(membership not included)
Specialty Coaching Sessions with a Mentor
Marketing and Social Media
6 week program that focuses on a subject with a deep dive, templates, resources, accountability and more. (60 min/each)
This is your guide to building a thriving and sustainable fitness business. This program is designed specifically for fitness instructors, personal trainers, and studio owners who want to amplify their impact, attract more clients, and create lasting connections through smart, strategic marketing.
We’ll start with brand awareness fundamentals, focusing on the connection between trust and purchasing decisions and how to establish your unique identity through visuals and voice that resonate with your target audience. From there, we’ll dive into systems and processes that ensure your efforts translate into real results, equipping you with tools to manage and grow your business efficiently. We will be discussing online marketing through social media, websites, and email systems, as well as direct connections like events and media.
This cohort is tailored to help you navigate the unique challenges of the fitness industry while leveraging your passion for movement and connection. Let’s work together to grow your business and make a greater impact—one week at a time!
Time and Day
- Kick‑off: Tuesday, August 19
- Time: 2 PM MST | 1 PM PST
- Frequency: Weekly, every Tuesday
*A 1-year IDEAfit Pro or Plus Membership is required to participate and will be automatically added to your cart if you are not already a member.
*If you are a member, please make sure you are logged in before checking out.
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6 Week Specialty Coaching Sessions
Marketing and Social Media
$350
(membership not included)