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Location Affects Fitness Activity Choice

By Shirley Archer, JD, MA | June 14, 2019 |

While group fitness is most popular in Salt Lake City, Los Angeles and New York City, using weights or resistance machines is most widespread in San Diego, Chicago, and the Cleveland, Akron and Canton areas of Ohio.

Virtual-based training—either streamed live or recorded in advance—is growing in popularity. The most prevalent home-based activities include body-weight exercise, Pilates, stretching, tai chi and yoga.

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Wearables Market Trends

By Shirley Archer, JD, MA | June 14, 2019 |

Growth drivers for wearables in 2019 include more applications for hearable devices and stronger tracker integration into the healthcare market. In 2018, wearable shipments rose 27.5% overall, with 172.2 million products shipped. Greater sales of ear-worn wearables and a 54.3% increase in smartwatches are the main contributors for growth, according to data by International Data Corporation. In the United States, the number of smartwatches sold in 2019 is predicted to grow by 25% over last year, per the Consumer Technology Association.

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Tracker Information Motivates

By Shirley Archer, JD, MA | May 21, 2019 |

With the abundance of activity trackers on the market, deciding which product to choose can be overwhelming. New research suggests that the most important criterion may simply be how easy it is to access the data the device provides. Recent research conducted at the Atlantic Sports Health Research Department of Atlantic Health System in Morris?¡town, New Jersey, shows that people who wore a device and accessed data via an app were more active daily when compared with those who did not access the activity information.

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The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors

By Shannon Fable | February 19, 2019 |

Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?

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Question Of The Month

By IDEA Authors | February 11, 2019 |

Like the milkman used to do, more and more retailers will deliver groceries to your doorstep. According to data analytics company Nielsen, 70% of American consumers will do some of their grocery shopping online in the next 5–7 years. How is this shift in food-purchasing behavior going to influence eating habits?

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Hashtag-Worthy Foods

By Matthew Kadey, MS, RD | February 11, 2019 |

In the age of Instagrammable food shots and food “influencers,” people increasingly turn to social media for advice on what to eat. And it turns out we still can’t get enough of avocado toast and that South American grain. A social media analysis from the food and nutritional consultancy New Nutrition Business showed that—in a list of 20 items marketed as healthy—avocado, almonds, blueberries, quinoa and kale garnered the most social media activity between 2017 and 2018.

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