What is IDEA’s purpose?

IDEA Health & Fitness Association has served as the world’s leading trade organization for fitness and wellness professionals for more than 40 years. IDEA delivers world-class content and continuing education (CECs/CEUs) to fitness professionals, business owners and allied health professionals via the award-winning Fitness Journal, targeted newsletters, and hundreds of streaming videos and digital courses. We also support fitness and wellness pros’ careers through our exceptional fitness, business and nutrition events: IDEA^® Personal Trainer Institute, IDEA^® Korea and IDEA^® World.

Additionally, with FitnessConnect ^SM, IDEA offers the largest global industry-wide directory that verifies credentials for over 275,000 fitness professionals. We Inspire the World to Fitness^® with the passion and dedication of IDEA members in more than 80 countries. Members include personal fitness trainers, group fitness instructors, health coaches, nutrition pros, and body-mind specialists such as yoga and Pilates instructors. We also serve business and management leaders at health club facilities, including owners, managers and fitness program directors.

In addition to its written content and digital offerings, IDEA hosts three in-person events and trade shows each year, drawing an estimated 15,000 attendees from around the world. These highly regarded events provide opportunities for fit pros to engage in hands-on learning and to network with peers. IDEA World, “The Super Bowl of Fitness,” features more than 300 sessions and workshops taught by industry thought leaders from all over the world, as well as an Expo Hall showcasing the latest in industry products and services.

What is an IDEA membership?

IDEAfit+ is a premium membership option that provides a comprehensive package of benefits. It includes IDEA Fitness Journal, IDEA Food & Nutrition Tips, IDEA Fit Tips, IDEA PRO PICKS and IDEA Member Insights, as well as full access and unlimited CECs/CEUs through our articles and filmed courses. IDEAfit+ members also have access to FitPost (social media scheduler); two podcasts; Workout Builder; IDEA FitnessConnect; member-exclusive webinars; pro discounts on industry equipment and apparel; special pricing on IDEA’s in-person events; and access to the career-building IDEA World Fitness Awards.

What does an IDEA membership include?

• Unlimited CECs: IDEAfit+ members have access to a vast library of online courses, workshops and educational materials that offer continuing education credits from more than 25 certification agencies. Our hundreds of CEC/CEU courses cover a wide range of topics on the science of exercise, physiology, program design, nutrition, health coaching/behavior modification, business and much more.

• Fitness Journal with CEC/CEU Quizzes: IDEAfit+ members receive a complimentary subscription to IDEA Fitness Journal, the iconic award-winning journal that covers the industry’s latest evidence-based research, best practices and trends. Members can conveniently earn CECs/CEUs by taking quizzes based on Journal articles.

• Access to Discounted Liability & Health Insurance: Get discounted liability insurance and health insurance coverage through IDEA’s preferred insurance providers.

• Yoga Journal Teachers Plus: Is yoga your jam? This online platform provides continuing education for a wide range of online courses, workshops and resources to help instructors deepen their knowledge, refine their skills, and stay current with the latest practices and techniques.

• Member Perks: Exclusive discounts on fitness-related products, services and events help members save money while investing in their professional development and business operations.

• Client Newsletter: Opt in to our monthly, customizable Client Newsletter developed by IDEA’s expert content team. Simply set up monthly delivery to your customer email list, and it will drop automatically on the first of each month to your members. This engagement tool provides added value to your clients and keeps your brand in front of them year-round. Set it and forget it!

• IDEA Fit Tips Newsletter: This bimonthly newsletter provides valuable tips and information on trends in fitness, wellness and the business of fitness.

• IDEA Food & Nutrition Tips Newsletter: This bimonthly newsletter provides the latest in science-based nutrition and behavior modification advice, healthy eating options, and dozens of healthy recipes.

• Content Library: Our comprehensive trove of articles, digital publications and courses cover exercise science, program design, coaching, behavior change, nutrition, business and more.

• Event Discounts & Exclusives: Enjoy exclusive access and discounts for IDEA events, workshops and webinars.

• Pro Form Bundle: IDEAfit+ members receive exclusive discounts on the Pro Form Bundle, which includes a collection of fitness forms, templates and resources to help fitness professionals streamline their business operations and enhance their professionalism.

• IDEA FitPost: No time for social media? IDEAfit+ members can leverage FitPost, our social media tool, to plan, schedule and automate social media posts. We build and vet the posts, and you select and schedule them. One and done!

• Podcasts: Listen to the IDEAfit PRO SHOW, featuring industry experts discussing a wide array of topics related to fitness, nutrition, leadership, business and career development. Get your CECs by listening to episodes of IDEA Listen & Learn, the industry’s first CEC podcast format.

• IDEA Workout Builder: Use this tool to create and customize effective workout programs tailored to clients’ needs and goals.

• IDEA FitnessConnect: Create a professional profile in this ecosystem of global professionals, and showcase your expertise and services to potential employers. Your certifications are instantly verifiable. Use the directory to search for other professionals and to expand your professional network.

• Member-Exclusive Webinars: Get access to specialty content and marquee subject matter experts through webinars that provide key education and training opportunities for members to advance their knowledge and skills.

• Coaching/Mentorship: IDEAfit+ members can participate in coaching and mentorship programs, which provide one-on-one guidance and support from industry experts. These coaching and mentorship sessions can help members set and achieve their professional goals, overcome challenges, and enhance their career development.

• IDEA World Fitness Awards: Reach for career pinnacles through the most acclaimed awards in the industry. The IDEA Awards recognize and celebrate the achievements and contributions of fitness professionals for innovation, inspiration and leadership in the industry.

Is IDEA membership right for me?

Being part of IDEA’s worldwide community of health, fitness and wellness professionals provides incredible benefits: Award-winning continuing education and training; inspiring in-person events; professional development; networking opportunities; marketing and branding tools; and industry advocacy. IDEA has supported the careers of serious professionals for more than 40 years.

Join IDEAfit+ today!