Become An Exhibitor or Sponsor

• 8’ high back wall drape
• 3’ high side rail drape
• (1) 6’x30” black skirted table
• (2) contour chairs
• (1) wastebasket
• (1) 7”x44” ID sign.

Exhibit Show Schedule

PLEASE NOTE:
- Exhibits may not be dismantled prior to 3:00pm on Saturday, July 19, 2025.
- All exhibits must be dismantled and removed by 10:00pm on Saturday, July 19, 2025.

We moved to a two-day exhibit hall starting in 2019. The Expo is open Friday and Saturday, July 18-19. We added more open hours to the expo hall, and we added more unopposed hours to the schedule (time attendees aren’t in sessions). So, there will still be the same number of hours for attendees to visit your booth – just better organized. This way, it maximizes your investment by cutting down on some external costs like hotel room nights, and staff costs.

First, you must ensure you have purchased the lead scanning function. If you haven't, you may do so by contacting Vivian Griggs (vgriggs@ideafit.com).

To use Lead Scanning, you will need to download an App that will be sent to you after purchase and prior to the event. A lead scanning license can only be used on one device. You may purchase multiple licenses if necessary.

Administrator(s) will have access to a detailed list of all scanned leads. The lead report will provide you with real-time data on name, email, scanner (who from your company scanned that lead), phone*, title* and company*.

*Denotes that these items are provided if available, as some leads may opt out of providing this information.

Most of our current exhibitors use these methods: credit card, Square Inc., cash, check, etc.

The state of California mandates that all exhibitors who are selling merchandise in California hold a seller’s permit and pay tax on tangible goods sold. Please add the location of our event to your already existing state of California seller's permit for the month goods were sold.

If you do not have a California sellers permit, you can complete the Collection Certificate found in the Exhibitor Kit, along with the total cost of goods sold and a check for the taxable rate on those goods to IDEA Health & Fitness at the close of the show. Certificates and checks will need to be turned into the RPMXPO service desk before you depart Sacremento.

You are permitted to sample food products sized (1 oz. or less) or beverage products sized 2 oz. or less (non-alcoholic only).

Larger samples can be handed out for a cost. Please see your exhibitor kit for details.

Certain health requirements must be met for you to sample food or beverage products at the IDEA World Fitness & Nutrition Expo.

If you plan on sampling food or drink in any size, please complete the sampling forms in the Exhibitor Kit and return them to Sodexo Catering.

NOTE: If you will be handling food or beverages (taking the items out of their original wrapping), you need a hand washing station.

We are expecting thousands of fitness professionals. Review the busiest expo hours above when planning for the largest crowds. Typically, Saturday brings more consumers than Friday. Please keep in mind the shipping and material handling fees. Full details on material handling and shipping options can be found in the Exhibitor Kit.

Our general services contractor, RPMXPO, will have Accessible Storage options for you on-site at the event. If needed, please complete the “Accessible Storage” order form in the Exhibitor Kit and return directly to them.

THE CHARGES FOR ACCESSIBLE STORAGE ARE AS FOLLOWS:

- STORAGE CHARGE — $75.00 per 16 square feet per day (size of a 4’ x 4’ pallet)

- LABOR CHARGE — 1/2-hour minimum labor charge per move, based on the rates set forth in this manual on the “Display Labor Order Form” ($156.00 per hour ST, $234.00 per hour OT

THE FOLLOWING GUIDELINES APPLY IN THE SACRAMENTO CONVENTION CENTER.

We are certain you will appreciate knowing in advance that union labor may be required for certain aspects of your exhibit handling. To help you understand the jurisdiction that the various unions have, we ask that you read the following:

ELECTRICAL LABOR & PLUMBING

Responsible for assembly‚ installation and dismantling of anything that uses electricity as a source of power to the building electrical system. This includes electrical wiring, electrical signs, multiple TV connections, video recording using multiple video cameras‚ including camera operation‚ audio and lighting. Responsible for all plumbing supplies. This includes air, water, gas lines, tanks, and venting.

LABOR

The Union has jurisdiction for the operation of all material-handling equipment, all unloading and reloading, and the handling of empty containers. Exhibitors may unload their own vehicles provided they do not use any material handling equipment (forklifts, flatbeds, dollies, pallet jacks, etc.). For the efficiency of the trade show, an area will be set aside for these self-unloading exhibitors.

INSTALLATION & DISMANTLE LABOR

All hired labor must belong to the Local Union. Labor can be ordered in advance by returning the enclosed form, or on show site, at the RPMXPO Service Desk. Three options for installation and dismantle labor exist in Sacramento. Labor may be performed by full-time employees of the exhibiting company; or hired through RPMXPO, the official general service contractor; or hired through an exhibitor appointed contractor that complies with the local union jurisdiction.

PLEASE NOTE: Please do not tip any employee. Do not give coffee breaks (union employees have a fifteen-minute paid break mid-morning and mid-afternoon). Any attempt by an employee to solicit a gratuity for any service should be reported immediately to RPMXPO and/or Exhibit Management. Union tipping is strongly discouraged and is not an accepted policy of any Official Service Supplier. If you encounter any difficulty with any laborer, or if you are not satisfied with the work performed, please bring this to the attention of RPMXPO. Please refrain from voicing complaints directly to union personnel. The person in charge of your exhibit should carefully inspect and sign all work order forms. If there are any questions about any bills, bring the bill to the appropriate Service Desk and discuss it with the person in charge prior to leaving show site.

IDEA has many options to assist with your pre, during and post marketing efforts. Please email sales@ideafit.com for more details.

Attendees are there to shop and learn, so be sure to offer on-site discounts on your products/services. The most successful booths are interactive, drawing attendees into their booth to try out their product, taste their samples, or learn about their services, first-hand.

There are several wi-fi options on-site at the Sacramento Convention Center. They are listed in the Exhibitor Kit. For questions regarding wireless services or any of the other wired Internet and telephone services they provide, please call Smart City at (888) 446-6911.

Conference registration is not included in your booth purchase. If you’d like to purchase a full conference registration, you can do so here.

There are 3 host hotels withing 2 blocks of the Convention Center. You can book accommodations by clicking here to select the option works best for you. Neither IDEA nor its affiliates will contact you regarding booking hotel accommodations. If you receive these communications, please treat them as spam.

Electricity is not included in the price of your booth, but you may order it through the Exhibitor Kit.

Planning your trade show marketing should start with objectives. So, before arriving on-site, during all your pre-event planning and preparations, determine what those objectives are and then put into place a system to quantify and measure the results.

Tips to Maximize Your Investment:

Pre-show: Pre-show marketing is a part of every successful trade show campaign. Never assume customers or prospects that are attending the trade show you’re marketing at will simply stop by. You must implement your pre-show marketing plan well in advance.

Build buzz via your social media channels, add information to your website about the upcoming trade show, send personalized emails to invite current customers and attract prospects to your booth, utilize pre-event sponsorships allowing promotion via the hosts’ marketing channels (email, event app posts, daily e-newsletter ads), include a special incentive: exclusive prize raffle for visitors, giveaway every day for those who provide you with their contact information, etc.

During-Show: Stand apart from other businesses next to you. According to the Center for Exhibition Industry Research (CEIR), the average visitor to a trade show booth is 5-15 minutes. That’s not much time to make a lasting impression or to close a sale before the person walks down to your competitor’s booth. So, have a high impact trade show display and lead generation tools in place such as scheduled demonstrations, contests, and raffle/drawings.

Select People who represent the company well to manage your booth:

-Someone who is experienced with trade shows

-Someone who is engaging and inviting (people matter most - dynamic booth staff is a must)

- Choose the people who know your product or service inside and out and know your event goals the best

Post-Show: Follow-up: Part of your planning before the show should be putting together a strategy for following up with your leads from the trade show.

Determine the staff and a process for following up with everyone immediately after the trade show instead of letting the connection go cold without follow up for weeks or months. Making follow-up a priority can pay off and cover the trade show investment with increased lead conversion and sales.

IDEA does not sell member or attendee contact information, but we do have options to send emails on your behalf. If you are interested in exploring this option, please email sales@ideafit.com

Neither IDEA nor any of its affiliates will contact you to purchase a contact list. If you receive one of these communications, please treat it as spam.

Yes, we have several testimonials from previous clients:

“The expo hall was busy non-stop the entire show. We love the excitement. My advice to new exhibitors is be prepared to interact with an engaged audience. These are very creative people at the top of their field, and they will stop, talk, workout and do business with you."

- Fred Helm, VP Brand, Power Plate

“We were a startup last year. Now we’re in 17 countries and IDEA is a huge part of that. The show is so great this year. Non-stop. The floor is incredible. You can see every booth. The scope of products is amazing, nutrition, clothing, equipment and the sheer volume of interested shoppers."

- Darya Bronston, Founder, Core Fitness Roller/Annovium

“The booth has been busy all day long; we’re selling a lot of products. We really want to be at the forefront of the mind of all fitness professionals and that’s why we keep coming back. IDEA is the best partner we can have."

- Johnice Graham, Senior Marketing Manager, Reebok

"We are launching our brand in the US (from Australia) and we knew it was important to reach the key influencers at IDEA World. We’re so excited; we’ve already booked this same space for next year!"

- Lorna Jane Clarkson, Founder, Lorna Jane Activewear