Patricia Kirk, MS
Patricia Kirk, MS
Article Archive
An inspired business model is one in which employees genuinely want to generate a positive vibration that makes members feel special. In this membership culture, people not only join your facility; they thrive there.
At an inspired fitness facility, people are encouraged and motivated to generate a “positive vibration.” This business model makes members feel special, and it motivates people not only to join your facility but also to thrive in your fitness community. What happens when your employees are treated as well as your members?
Implement proven guidelines that boost positive attitudes and sales.
The first two parts of this series focused on improving customer service and inspiring employees to develop a business that generates a positive, or “high,” vibration—one that elevates people and makes them feel special. In this installment, we’ll cover the core professional self-knowledge that forms the foundation of an inspired business.
In Part One of this five-part series, we proposed that the quality of customer service—the core of which is to make members feel special—is the most significant factor in a company’s bottom line. We discussed “how” customer service must evolve to reflect a company’s values more powerfully, and “why” it must evolve: so that people are inspired to become members.
You want your fitness facility to be successful and to impact people’s lives positively. Plus, you want to grow, which means you need to sell. That means you must offer the programs, products, professionals and operations that customers want, and you must have a powerful website and marketing plan.
