Michael Scott Scudder

idea fitness manager

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Manager

idea fitness manager sales

BY MI C H AE L SC OT T S C U D D E R

FORECASTING THE NEXT 5 YEARS IN THE FITNESS INDUSTRY
AN INDUSTRY EXPERT EXAMINES HOW TODAY’S SOCIOECONOMIC CLIMATE WILL AFFECT TOMORROW’S BUSINESS OUTLOOK.

Someone once said that predicting the future is easy; it’s understanding the present that’s so difficult! That said, I’m still going to attempt to make some predictions about what the next 5 years may brin…

• What kind of message are you sending members if you’re constantly running around solving crises at your club, or if you’re always maximally stressed with the day-to-day operation concerns?
  
• Do you think these clients admire you?
  
• Do you think that’s an acceptable example for a fitness practitioner to set?idea fitness manager/january 2002 fitness manager

Weathering an Economic Slowdown in the Fitness Industry
What facilities and staff can do to succeed in today’s cloudy economic climate.

Nobody likes to talk about an economic slowdown.
People at all levels of the health and fitness business worry enough about their companies in good times; hardly anyone wants to think about potential bad times. It is scary to think of consumers pulling back on sp…

Each month I receive over a dozen telephone calls from individuals wanting to start new fitness facilities in their communities. Invariably, I hear something like this: “We really don’t have a good health club in our area. None of them take care of people. They cannot hold onto members, especially the 40 and over age group. I want to build a club that appeals to all people. We’ll give superior service and drive our competition out of business in a year.”