Justin Price, MA
Article Archive
Excessive thoracic kyphosis is a disproportionate forward rounding or curvature of the middle and upper back, also known as the thoracic spine (Kendall, McCreary & Provance 2005). ETK is an extremely common musculoskeletal imbalance brought on by prolonged time in some postural positions; exercise and/or activity choices; environmental factors; myofascial dysfunction; intolerances to food and/or other allergic reactions; and psychological stress.
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Excessive thoracic kyphosis is a disproportionate forward rounding or curvature of the middle and upper back, also known as the thoracic spine (Kendall, McCreary & Provance 2005). ETK is an extremely common musculoskeletal imbalance brought on by prolonged time in some postural positions; exercise and/or activity choices; environmental factors; myofascial dysfunction; intolerances to food and/or other allergic reactions; and psychological stress.
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Creating a fitness DVD is a great way to generate additional income. However, making a DVD is also a time-consuming venture that requires a lot of planning.
Step 1: Prepare a Production Plan
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Anatomy. Many fitness professionals would rather read about something else. They know they “have to learn this stuff,” but the thought of studying the origin, insertion point and action of each muscle fills them with dread. And it just doesn’t seem that important when helping clients lose weight, build muscle or improve their function and/or performance. However, nothing could be further from the truth. The problem isn’t the actual study of anatomy—it’s the way in which anatomy has traditionally been taught.
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Static posture refers to how we hold our bodies or assume certain positions, like sitting, standing or sleeping. The cumulative effect of the time we spend in these positions can lead to prolonged static-posture damage to the musculoskeletal and myofascial systems of the body. By addressing this effect in conjunction with an exercise program, you can ensure that clients remain pain free and fully functional.
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Internship programs provide supervised practical experience for people wanting to gain hands-on knowledge in a specific area of the health and fitness industry. Designing and running your own internship program can be a rewarding experience for both you and your students.
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Internship programs provide supervised practical experience for people wanting to gain hands-on knowledge in a specific area of the health and fitness industry. Designing and running your own internship program can be a rewarding experience for both you and your students. It can also become an additional revenue stream for your business and increase awareness of your name as a leader in the personal training industry.
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The fitness industry has come a long way in terms of credibility and standards since the days of fuzzy leg warmers and terry cloth sweatbands. In fact, industry standards have risen so much in recent years that many companies will hire only those fitness professionals who have obtained their certifications from organizations approved by independent entities, such as the National Commission for Certifying Agencies (NCCA).
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Many fitness professionals entertain the idea of developing their own DVD programs. Why shouldn’t you? You may have many amazing talents to share, so what better way to promote them than on camera? As the creators, writers, producers and directors of seven educational DVDs aimed at fitness professionals, and two for the general public, we have had the opportunity to learn the many ins and outs of making a program from start to finish.
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The practice of corrective exercise is booming. Even clients are starting to understand that achieving their end goal might require some customized corrective exercises—which could mean taking a step backward before they move forward.
What are some basic, effective corrective exercises? Here are three popular ones, with explanations as to how they might have developed and how they are …
The practice of corrective exercise is booming. At the 2007 IDEA World Fitness Convention™, more than 30 sessions were based on structural assessment and corrective exercise. All the top certifying organizations offer a bevy of continuing education courses on corrective exercise. Even clients are beginning to understand that their end goal may require customized corrective-exercise techniques…
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The Start-Up
By Justin Price, MA
Accounting and Hiring Practices
How to set up your books, choose an ownership structure and select staff for your new facility. a daily, weekly or monthly basis. You can create summaries by setting up ledgers (records in which accounts are recorded) and posting information to them. A completed ledger is really nothing more than a summary of revenues, expenditures …
In our last column we contemplated crawling out of our comfort zone to create growth. This month’s reinvigoration strategy will challenge you to put that step into practice by emphasizing the importance of budgeting.
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The Start-Up
By Justin Price, MA
Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in a five-part series on starting your own personal training business, will discuss the different methods of marketing your services. Word-of-mouth marketing is the most effective way of getting and keeping clients. Just as impo…
In our last column we explored different ways to finance your new business venture. This column will examine the steps needed to find the best location for your start-up business and discuss how to secure a lease.
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You’ve decided to start your own personal training business. You’ve conducted a realistic assessment of the market and created a working business plan, so you know how much money you need to finance your start-up. Where do you get that money?
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The Start-Up
By Justin Price, MA
So You Want Your Own PFT Business?
Don’t let your plan fail because you’ve failed to plan. My personal training career progressed in the way most personal trainers’ careers do: I first worked for a gym, then worked as an independent contractor and then was in charge of a high-end personal training studio in London. However, I wanted more. I always wanted to own my…
In the June issue, I sketched out the first phases of setting up your own personal training business, based on my own experiences. The steps outlined in the June article showed you how to assess the market for your services, write a business plan, secure the necessary financing and find a suitable location. Now here…
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