Jeanne Goldberg, PHD, RD
Article Archive
Figuring out why consumers do not follow dietary recommendations—and getting them to change their behavior—requires (1) understanding the context surrounding how they choose their food and (2) recognizing the multiple factors that influence those choices.
Knowledge Isn’t Enough
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We can be certain that men and women have always needed to eat. We can also assume that they shared advice about what to eat from the time they first learned to communicate. And they have never stopped.
In the United States, nutrition communication traces its origins to early 19th century preachers who prescribed dietary remedies to cure the physical—and in some cases moral—ills of the day. Sylvester Graham, a Presbyterian minister, believed that a high-fiber, vegetarian diet would cure alcoholism, cholera, premature aging and sexual urges (Deutsch 1967).
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