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COVID-19 (Coronavirus): Updated information and resources from IDEA

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Jan Schroeder, PhD

Jan Schroeder, PhD, is a professor and past chair of the department of kinesiology at Long Beach State University. She coordinates and teaches in the fitness and integrated training undergraduate program and has written 60+ articles on exercise physiology/fitness. She is also a certified group exercise instructor who teaches weekly in the private sector.

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Article Archive

2015 IDEA Fitness Industry Compensation Trends Report

September 19, 2015

The Great Recession forced the U.S. economy through a bruising workout in a fight to survive, and after the first shocks had rattled the system, the country suffered the equivalent of a massive dose of delayed-onset muscle soreness. Pain spread gradually, sidelining the vulnerable. While most workers picked themselves up, unfortunately many Americans are ?still struggling to make gains or even to find jobs.

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A Study of Personal Training Trends Data

January 16, 2014

Over the past 7 years, personal trainers have shared their programming strategies with IDEA through the IDEA Fitness Industry Programs & Equipment Trends Report. This data has allowed us to track trends (not just fleeting “fads”) that are unfolding in the industry.

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2013 IDEA Fitness Programs & Equipment Trends Report

May 23, 2013

The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. This year’s survey was distributed to the largest sample pool ever and garnered the largest number of responses in its history (2,818).
As in recent years, the programming and services offered clearly underscore a robust personal training and group exercise presence. Respondents report that half of their facilities are also offering mind-body activities.

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What Trends Are Driving Personal Training?

August 24, 2011

Since last year’s survey, we’ve seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your services to new (and old) clients who are looking to loosen up some dollars to spend on their health and fitness. How do you best prepare for this? How do you know in what direction to steer your offerings or what equipment to buy? This survey, specific to personal trainers, is a bellwether of what you can expect and plan for in the coming year.

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What Trends Are Driving Personal Training?

August 18, 2011

Since last year’s survey, we’ve seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your services to new (and old) clients who are looking to loosen up some dollars to spend on their health and fitness. How do you best prepare for this? How do you know in what direction to steer your offerings or what equipment to buy?

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Serving Your Base & Looking for Opportunity in Special Populations

June 29, 2011

The 16th annual IDEA Fitness Programs & Equipment Trends survey was distributed to member club owners, fitness directors, managers and program directors in order to gather information on current programming and equipment offerings and to gauge industry trends. As club owners and directors have continued to hurdle the challenge of a down economy, they have been forced to get creative with staffing, space, equipment and programming so as to meet the needs of a diverse clientele demanding more economical fitness solutions.

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The Best Education for Success in the Fitness Industry

April 4, 2011

You have decided on a career in fitness because you enjoy working out and helping people. Are those two qualities all you need to get started in the industry? No—while they are great traits to possess, success in the fitness profession requires education: certifications, workshops, conferences and college degree programs focusing on kinesiology, the study of human movement.

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How Much Are Fitness Professionals Paid?

February 17, 2011

Since the IDEA Fitness Industry Compensation Trends Report survey was last published in January 2009, the national unemployment rate has increased from 6.1% (August 2008) to 9.0% (January 2011), which equates to about 13.9 million unemployed individuals in the United States (U.S. Department of Labor 2010a). Last summer the rate stood at 9.6%. However, the silver lining for fitness professionals is that even though the national job market has declined, our industry is still expected to see better-than-average growth (29%) in positions over the next decade (2008–2018) (U.S. Department of Labor 2010b).

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2010 IDEA Fitness Industry Compensation Trends Report

December 8, 2010

Since this survey was last published in January 2009, the national unemployment rate has increased from 6.1% (August 2008) to 9.6% (October 2010), which equates to about 14.8 million unemployed individuals in the United States (U.S. Department of Labor 2010a). However, the silver lining for fitness professionals is that even though the national job market has declined, our industry is still expected to see better-than-average growth (29%) in positions over the next decade (2008–2018) (U.S. Department of Labor 2010b).

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2010 IDEA Personal Training Programs & Equipment Trends

August 16, 2010

When you have been in the same business for many years, it can be challenging to stay fresh and keep your services exciting and appealing to your customers. Fortunately, personal training is somewhat of an anomaly in that regard. In fact, every year for the past several years of this survey, there have been so many changes in training philosophies and client profiles, so many product advancements and so much creativity in programming that the industry has practically managed the “staleness” factor for professionals.

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2010 IDEA Fitness Programs & Equipment Trends

June 17, 2010

The first time we surveyed members for the annual IDEA Fitness Programs & Equipment Trends report, in 1995, personal training was just beginning to emerge as an affordable exercise option for most consumers and as a viable career choice for fitness professionals. Pilates had been around for decades; however, relatively few exercise professionals knew much about it. Zumba® What-a? Never heard of it.

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Personal Trainers Meet the Needs of Savvy, Cost-Conscious Consumers

September 1, 2009

 9  Survey Data
2009 IDEA?Personal Training Programs & Equipment Trends
14  Training for Growth
Seasonal Change:
Autumn ColorPersonal training is still king of the hill in the fitness industry. Whether in an entrepreneurial or a facility setting, trainers are steadily filling sessions as a growing variety of clients are inspired to fitness and wellness through personal training leadership.

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New Report: Fitness Programs & Equipment Trends

August 26, 2009

This year the 14th annual IDEA Fitness Programs & Equipment Trends survey went to club owners, program directors and other fitness professionals in the midst of a financially unstable economy. While the fitness market may not be booming, it seems to be at least stable, which is great news when businesses all around the globe have been faltering.

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2009 IDEA Programs & Equipment Trends

July 7, 2009

This year our 14th annual survey went to club owners, fitness directors and other fitness professionals in the midst of a financially unstable economy. While the fitness market may not be booming, it seems to be at least stable, which is great news when businesses all around the globe are faltering. The really encouraging aspect of this year’s results is that the diversity of classes, equipment and programs offered has continued to increase.

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2009 IDEA Fitness Programs & Equipment Trends

June 26, 2009

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This year our 14th annual survey
went to club owners, fitness
directors and other fitness professionals
in the midst of a
financially unstable economy.While the
fitness market may not be booming, it
seems to be at least stable, which is great
news when businesses all around the
globe are faltering. The really encouraging
aspect of this year’s results is that the
diversity of classes, equipment and programs
offered has continued to increase.

Read More