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IDEA Authors

IDEA Authors

Article Archive

Question Of The Month: Physical Activity Classes in College?

February 11, 2019

Are you training college students on campus, or is your facility offering physical activity programs for college students at a local campus? If yes, does the college require physical activity courses, or are they elective? In view of your experience working with college students, do you support a requirement for physical activity classes in college?

Share your experiences teaching at local colleges. We want to hear from you! Email executive editor Joy Keller, jkeller@ideafit.com.

Meet an IDEA Team Member!

January 16, 2019

INTERNET MARKETING DATA ANALYST MELPHIN JAMES

A man of many talents and interests, Melphin is something of a contemporary Renaissance guy. It’s not uncommon to find him lost in sketching, drawing or painting; playing hoops with the guys; or immersing himself in complicated data analysis for the IDEA Internet Marketing team—all in the same day.
Fast Facts

Question of the Month

January 15, 2019

Do you think the recent body of evidence linking even modest alcohol intake to shorter lifespan will change your drinking habits?

Previously, we reported on a huge international study published in The Lancet that was enough to give us pause the next time we considered enjoying a second glass of wine: Any level of drinking above 100 grams of alcohol (3.75 ounces) per week was found to raise heart disease risk and shorten lifespan, and the safest level of drinking was shown to be “none.”

Question of the Month

January 14, 2019

What is the leading trend in your fitness facility? Are wearables, group fitness and HIIT programs the leading fitness activities among your clients?

Share the top fitness activities in your facility and why you think they are successful.

We want to hear from you! Email executive editor Joy Keller, jkeller@ideafit.com.

Meet an IDEA Team Member!

December 13, 2018

MAGALI SPARKS, DIRECTOR OF EDUCATIONAL PRODUCTS

Have you ever met someone whose last name fits them perfectly? Such is the case with IDEA’s educational products director, Magali Sparks, who can ignite an entire room with her warm smile, her kindness and her humility. Indeed, sparks fly when “Mags,” as many of us call her, gets on a creative streak with the impressive line of products she and her team develop and manage.

Question of the Month

December 4, 2018

What programs, program features or marketing initiatives are you or your facility using in the new year to attract novice exercisers?
For example, are you introducing any incentives, Move It Monday themes or new technologies such as immersive fitness classes? Share your success stories and why you or your facility chose these strategies.

We want to hear from you! Email executive editor Joy Keller, jkeller@ideafit.com.

Meet an IDEA Team Member!

October 18, 2018

INSPIRED SERVICE MANAGER MARCO VELASCO

Why Inspired Service matters, in Marco’s words: “One day I got a call from someone who had just lost her husband and was completely lost in life and looking to venture into a new career in fitness. Within a year she became an IDEA member, got NASM certified and attended the IDEA® World Convention. When I met her at World, she was glowing with happiness. Just seeing how we transformed her outlook on life was amazing!”

Health News: True or False?

October 18, 2018

Reviewing health and fitness news on the internet can produce a minefield of misinformation. Anybody can open a social media account, build a polished website with DIY templates, and set up shop as a self-appointed health and fitness expert. And people who do this can lend their work an air of authority by mimicking the design and presentation of authoritative health-news sources.

People Are Talking About . . .

October 12, 2018

. . . how more doctors are writing park prescriptions or urging
participation in “Park Rx” programs to encourage physical activity and promote outdoor recreation in public lands;
. . . Halotherapy, a form of dry salt therapy that involves sitting clothed in an enclosed room and breathing salt air for detox and recovery;
. . . the rise in biohacking, a session in a cryotherapy chamber (with freezing temperatures), followed by lounging in an infrared sauna.