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Biray Seitz

Biray Alsac, MS, is the owner of FITTmaxx Institute, a consulting company for health organizations and fitness/wellness professionals interested in learning how to integrate Web-based tools and interactive technologies (exergames) into their programming. She holds a masterÔÇÖs degree in exercise and wellness.
Certification: ACE
Education provider for: ACE

Article Archive

Fitness E-Books

October 18, 2010

Fitness professionals who publish their own works can gain an extra reputation boost and, in turn, see significant business increases. From traditional printed publications (journals and books) to the digital press (blogs and e-zines), what format you publish has come to be as important as what you publish. The newest format to see a significant increase in popularity is electronic books, or e-books. E-books combine the best of both the printed world and the digital world.

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Anatomy of a Profile

September 30, 2010

The IDEA FitnessConnect directory is now available to more than 16 million fitness- and health-oriented consumers through sites like ideafit.com, FitnessMagazine.com, SparkPeople.com, Active.com, and ihrsa.com

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All the Power Points to Webinars

September 16, 2010

Fitness professionals often speak on topics related to exercise and wellness, whether at a seminar at the local health club or at an industry convention workshop. Sharing your expertise with others can both build your professional reputation and indirectly market your services to new audiences. But when the opportunities to present are limited in your community or when they conflict with your business schedule, it may be time to consider the digital alternative: webinars.

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IDEA FitnessConnect

August 16, 2010

The U.S. Bureau of Labor Statistics projects that fitness trainers and aerobics instructors will be among the 30 fastest-growing jobs by 2018 (Boston Globe 2010). The estimated 29.4% increase in these fields could multiply the industry’s efforts in targeting the world’s health issues, but could also heighten the need for greater regulation and stronger alliances across all fitness and wellness professions.

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Maximizing your social media investment

June 17, 2010

In the last decade, the social media revolution has transformed the online landscape by changing the way fitness professionals communicate and engage with colleagues and clients. The functionality of popular social media tools like Facebook, Twitter and YouTube has opened the doors to new business-marketing strategies in the digital age.

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The Business of Online Training

May 19, 2010

Online personal training (oPT) is not a new concept in the fitness business, but it has certainly caught the attention of many fitness professionals over the last year. The 2009 IDEA Fitness Programs & Equipment Trends Survey reported that 17% of personal trainers offer online training programs to clients.

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Nutrition 2.0

March 26, 2010

Clients often ask fitness professionals questions about nutrition, since the topic is closely related to exercise. While it may be appropriate to educate clients about foods and diets, sometimes it is best to defer to a dietitian (Muth 2009). But when a nutrition expert is not on-hand or clients cannot afford one, they may turn to the Web for answers.

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Widget You Like to Know

January 19, 2010

For trainers trying to maintain their online social media presence through blogs, Facebook, Twitter and other social networking sites, keeping content current and engaging is often a challenge. Whether it is as simple as updating your Twitter status or as involved as writing new blog posts every week, these efforts accumulate and can displace the time needed for clients. This article will explain how you can streamline these efforts and significantly improve the look of your site by incorporating “widgets” on blogs and websites.

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Creating an Adwords Campaign to Build Your Practice

October 29, 2009

In this article you’ll learn how to use Google’s Sponsored Link advertising to build your personal training practice.
Sponsored Links are advertisements that appear when you do a Google search. The ads contain content that
is pertinent to the keywords used in
the Google search. Figure 1 shows the Sponsored Link ads that appeared when I searched the keywords personal trainer troy mi.

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Podcast Yourself

October 29, 2009

 6  Inspirational
Power Points
Let Failure Guide
You to Success
 9  Training for Growth
Seasonal Change:
Winter Doldrums
12  Internet Marketing
Creating an Adwords® Campaign to Build
Your PracticePersonal trainers acquire a wealth of information and fitness experiences over their careers. Most are willing to share their expertise if they know it might help enlighten a colleague or motivate a gym member.

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Spanning The Generations

July 7, 2009

Have you ever wondered why younger trainers are labeled as
having little loyalty to, or ownership of, the fitness business the way you did when you were their age? Or perhaps you are one of those younger trainers and you cannot figure out why your older colleagues frown when you tell them to “cheer up” and not take their jobs too seriously. Why does a group exercise instructor who has been teaching since the 1980s clash with the new director who feels strongly about moving away from the “old-school” styles of teaching?

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Game On!

February 2, 2009

With the commercial successes of Nintendo® Wii™ and Dance, Dance Revolution® video games, the merging of gaming with exercise has proved a winning combination.

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Voicing Your Potential

February 1, 2009

Since the first generation of the iPhone was announced in the beginning of 2007, Wikipedia reports that cell-phone usage has evolved significantly (2008). From their interactive interface to their increased functionality, mobile phones have made our communication more dynamic, convenient and immediate.

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Pricing Your Services

November 1, 2008

Pricing your services is a complex subject and, as a result, few organizations price as accurately as they should. Determining a good and fair price for your services requires consideration of a number of different items, including your costs, the value perceived by your customers, alternatives available to customers, your regional cost of living and the effects of any competition.

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Online Fitness Networking

October 24, 2008

Hybrid training (online training coupled with face-to-face training) is often the perfect mix for clients who prefer the conveniences of the Web yet require the guidance of a live trainer. The good news is that new niche networks on the Web can help you develop hybrid fitness programs. In addition to offering the features of regular online social communities, these fitness networks allow members to set individual health goals, design workouts, track weight loss, log food intake, keep wellness blogs and access educational resources.

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Online Fitness Networks: A Link to Hybrid Training?

August 31, 2008

Hybrid training (online training coupled with face-to-face training) is often the perfect mix for those clients who prefer the conveniences of the Web yet require the guidance of a live trainer. New Web-based social networking platforms exist that can help trainers develop more hybrid programming.

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StepTube: The Next Wave?

June 30, 2008

Whoever says step is on its way out
apparently is not
watching YouTube. Although step has never truly
gone away, over the decades we’ve seen its momentum peak and fade and peak
again, the choreography advancing with each generation of steppers. Because
step has had such a rich history, classes continue to attract audiences fro…

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Becoming a Digital Resource

May 31, 2008

As a personal trainer you get asked many health- and fitness-related questions from clients who rely heavily on your expertise. You have to remain on top of the news and trends. Reading research articles and trade journals, following online fitness forums and health websites, evaluating training textbooks and DVDs/videos are assignments that come with the job.
Although you can&rsq…

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Exergaming: Programming Outside the Xbox

May 22, 2008

Exergames are “games for health that get the player moving, using physical challenges and interfaces that require movement and exertion,” states Debra Lieberman, a lecturer in the department of communication and a researcher in the Institute for Social, Behavioral and Economic Rese…

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Could You Be a Cybertrainer?

January 31, 2008

If you’re considering expanding your services into cyberspace or adding to your current online offerings, now’s the time. On an average day, 113 million adults look for health information online. More than 57% of Americans watch or download videos from the Internet, and 12% of Internet users have downloaded audio files known as podcasts. Prospective clients are virtually everywhere! Given that …

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