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Amanda Vogel

Amanda Vogel, MA, is a fitness professional and the owner of Active Voice, a writing, editing and consulting service for fitness professionals. She writes for IDEA, Health, Prevention, and Self, and has co-authored books on postnatal fitness and yoga. With a master's degree in human kinetics, Amanda has worked in the fitness industry for more than 15 years, including time spent as a program director and vice president for a chain of all-women clubs in Vancouver, British Columbia.

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Article Archive

Fit Tech for Kids

June 3, 2016

Go play outside! Growing up, many of us heard this directive coming from our parents. Today, kids are more apt to be playing inside on some sort of tech device. They’re parked in front of a television or computer engrossed in an exciting video game, or sitting and tapping away at mobile apps. It’s doubtful…

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Tools for Trying Fit Tech With Kids

May 20, 2016

To read more about how diet and daily activities influence how genes do their jobs, please see “Fit Tech for Kids: Boon or Bust?” in the online IDEA Library or in the January 2016 print issue of IDEA Fitness Journal. If you cannot access the full article and would like to, please contact the IDEA Inspired Service Team at (800) 999-4332, ext. 7.

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Technology as a Conduit to Get Kids More Active

May 13, 2016

Go play outside! Growing up, many of us heard this directive
coming from our parents. Today, kids are more apt to be playing inside
on some sort of tech device. They’re parked in front of a television
or computer engrossed in an exciting video game, or sitting and tapping
away at mobile apps. It’s doubtful many parents try to keep children and
teens active by calling out, “Go play on your laptop!” But should they?

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3 Steps to Improve Your Social Media Presence

April 27, 2016

Social media can help you spread the word of wellness to new audiences as well as your current clients—but not all content has a positive effect, especially when it comes to helping your followers feel good about their bodies. In fact, multiple research studies indicate that time spent on Facebook and Instagram can contribute to negative body image for both men and women (Fardouly & Vartanian 2016).

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Which Fitness Trackers Are Right for Your Clients?

April 25, 2016

As a fitness expert, you’ve likely had at least a couple, if not dozens, of fitness clients/participants ask you about activity trackers: how they work, which ones are best, what features to look for. Do you feel 100% confident answering these questions? You’re not alone if you say no.

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What’s the Best Activity Tracker for Your Clients?

March 21, 2016

As a fitness expert, you’ve likely had at least a couple, if not dozens, of fitness clients/participants ask you about activity trackers: how they work, which ones are best, what features to look for. Do you feel 100% confident answering these questions? You’re not alone if you say no.

Of the fitness pros recently surveyed by the American Council on Exercise, 72% reported that their clients consistently asked for insight and feedback about tracking devices. However, only 51% of respondents felt prepared to answer those questions (ACE 2016).

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The Multi-Studio Membership Model at a Glance

January 8, 2016

Have you heard about the new kid in town? Almost overnight, an
innovative, tech-driven business model has arisen in the fitness
industry that’s reinventing how consumers access gyms and experience
exercise. It’s called a multi-studio membership. For one
low, recurring monthly fee (typically $99), fitness consumers who’ve
signed up for a membership gain access to countless studios/gyms and
hundreds or thousands of classes in their cities, and sometimes in other
cities, too.

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Turn the Tech Trend in Your Favor

January 8, 2016

Fitness pros and brands expect the industry to shift toward using a lot more technology than we’ve seen so far. While it’s easy to agree that fitness tech is more than a passing fad, getting on board with the nascent tech trend does take some effort (unless you’re engrossed in it already). Read on for practical tips from the experts about weaving apps, wearables and/or activity trackers—and all their ensuing data—into your fitness services.

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Fit Tech for Kids: Boon or Bust?

December 10, 2015

approved

quiz 4 : Page 78

Go play outside! Growing up, many of us heard this directive
coming from our parents. Today, kids are more apt to be playing inside
on some sort of tech device. They’re parked in front of a television
or computer engrossed in an exciting video game, or sitting and tapping
away at mobile apps. It’s doubtful many parents try to keep children and
teens active by calling out, “Go play on your laptop!” But should they?

Read More

What Do Fitness Consumers Say About the Multi-Studio Membership Model?

December 7, 2015

Fitness pros will always have opinions about what we’d like to see more or less of in the industry. But what about consumers’ points of view? If multi-studio memberships are attractive to our customers—sometimes more so than traditional gym memberships—shouldn’t we dig further into why? Here are some answers.

SOCIAL AND CONVENIENT

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Fitness Technology Stats

November 5, 2015

If you don’t already have one strapped around your wrist, you probably know someone who does. Smartwatches and wearable activity trackers are stepping up in popularity, and so are fitness-related mobile apps.

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Adding Apps,Wearables and Tracking Devices to Your Fitness Services

August 28, 2015

Fitness pros and brands expect the industry to shift toward using a lot more technology than we’ve seen so far. While it’s easy to agree that fitness tech is more than a passing fad, getting on board with the nascent tech trend does take some effort (unless you’re engrossed in it already). Read on for practical tips from the experts about weaving apps, wearables and/or activity trackers—and all their ensuing data—into your fitness services.

Read More

The Multi-Studio Membership Model: Partner or Competitor?

August 16, 2015

Have you heard about the new kid in town? Almost overnight, an
innovative, tech-driven business model has arisen in the fitness
industry that’s reinventing how consumers access gyms and experience
exercise. It’s called a multi-studio membership. For one
low, recurring monthly fee (typically $99), fitness consumers who’ve
signed up for a membership gain access to countless studios/gyms and
hundreds or thousands of classes in their cities, and sometimes in other
cities, too.

Read More

Top Five Technology Roadblocks for Personal Training Staff

May 15, 2015

Gone are the days when all that your personal training department needed in order to stay ahead of the curve was a gym full of the latest fitness equipment and a team armed with clipboards, stopwatches and maybe a heart rate monitor or two. Now there’s a barrage of fitness technology, such as wearable activity trackers and mobile apps. Many fitness managers are contemplating if, when and how to formally integrate these new tech tools into personal training services.

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Help Clients Avoid Buyer’s Remorse

April 17, 2015

We’ve all been there: You get caught up in the moment and make a purchase—sometimes a big one—that you have second thoughts about when you get home. It can happen with impulse buys and even sometimes with major purchases involving forethought. Imagine the panic, then, that a new client might experience shortly after signing up for a hefty package of coaching and training sessions.

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