Article Archive
To read more about how diet and daily activities influence how genes do their jobs, please see “Fit Tech for Kids: Boon or Bust?” in the online IDEA Library or in the January 2016 print issue of IDEA Fitness Journal. If you cannot access the full article and would like to, please contact the IDEA Inspired Service Team at (800) 999-4332, ext. 7.
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Go play outside! Growing up, many of us heard this directive
coming from our parents. Today, kids are more apt to be playing inside
on some sort of tech device. They’re parked in front of a television
or computer engrossed in an exciting video game, or sitting and tapping
away at mobile apps. It’s doubtful many parents try to keep children and
teens active by calling out, “Go play on your laptop!” But should they?
Social media can help you spread the word of wellness to new audiences as well as your current clients—but not all content has a positive effect, especially when it comes to helping your followers feel good about their bodies. In fact, multiple research studies indicate that time spent on Facebook and Instagram can contribute to negative body image for both men and women (Fardouly & Vartanian 2016).
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As a fitness expert, you’ve likely had at least a couple, if not dozens, of fitness clients/participants ask you about activity trackers: how they work, which ones are best, what features to look for. Do you feel 100% confident answering these questions? You’re not alone if you say no.
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As a fitness expert, you’ve likely had at least a couple, if not dozens, of fitness clients/participants ask you about activity trackers: how they work, which ones are best, what features to look for. Do you feel 100% confident answering these questions? You’re not alone if you say no.
Of the fitness pros recently surveyed by the American Council on Exercise, 72% reported that their clients consistently asked for insight and feedback about tracking devices. However, only 51% of respondents felt prepared to answer those questions (ACE 2016).
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Your ability to manage your clients’ tracker/app data intelligently and sensitively is key to your success, and theirs.
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Have you heard about the new kid in town? Almost overnight, an
innovative, tech-driven business model has arisen in the fitness
industry that’s reinventing how consumers access gyms and experience
exercise. It’s called a multi-studio membership. For one
low, recurring monthly fee (typically $99), fitness consumers who’ve
signed up for a membership gain access to countless studios/gyms and
hundreds or thousands of classes in their cities, and sometimes in other
cities, too.
Fitness pros and brands expect the industry to shift toward using a lot more technology than we’ve seen so far. While it’s easy to agree that fitness tech is more than a passing fad, getting on board with the nascent tech trend does take some effort (unless you’re engrossed in it already). Read on for practical tips from the experts about weaving apps, wearables and/or activity trackers—and all their ensuing data—into your fitness services.
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approved
quiz 4 : Page 78
Go play outside! Growing up, many of us heard this directive
coming from our parents. Today, kids are more apt to be playing inside
on some sort of tech device. They’re parked in front of a television
or computer engrossed in an exciting video game, or sitting and tapping
away at mobile apps. It’s doubtful many parents try to keep children and
teens active by calling out, “Go play on your laptop!” But should they?
Fitness pros will always have opinions about what we’d like to see more or less of in the industry. But what about consumers’ points of view? If multi-studio memberships are attractive to our customers—sometimes more so than traditional gym memberships—shouldn’t we dig further into why? Here are some answers.
SOCIAL AND CONVENIENT
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There’s a lot of buzz about fitness technology as a trend. However, for a trend to be valuable to the fitness industry, it must help people exercise more regularly and effectively. Fit tech does both, but it may also complicate how people feel about working out. If getting off the couch wasn’t enough of a…
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If you don’t already have one strapped around your wrist, you probably know someone who does. Smartwatches and wearable activity trackers are stepping up in popularity, and so are fitness-related mobile apps.
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If you don’t already have one strapped around your wrist, you probably know someone who does. Smartwatches and wearable activity trackers are stepping up in popularity, and so are fitness-related mobile apps.
Read More
Fitness pros and brands expect the industry to shift toward using a lot more technology than we’ve seen so far. While it’s easy to agree that fitness tech is more than a passing fad, getting on board with the nascent tech trend does take some effort (unless you’re engrossed in it already). Read on for practical tips from the experts about weaving apps, wearables and/or activity trackers—and all their ensuing data—into your fitness services.
Read More
Have you heard about the new kid in town? Almost overnight, an
innovative, tech-driven business model has arisen in the fitness
industry that’s reinventing how consumers access gyms and experience
exercise. It’s called a multi-studio membership. For one
low, recurring monthly fee (typically $99), fitness consumers who’ve
signed up for a membership gain access to countless studios/gyms and
hundreds or thousands of classes in their cities, and sometimes in other
cities, too.
Online training programs can be made more effective when they include video. Here’s how to use video to attract more customers.
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If you don’t already have one strapped around your wrist, you probably know someone who does. Smartwatches and wearable activity trackers are stepping up in popularity, and so are fitness-related mobile apps.
Read More
Gone are the days when all that your personal training department needed in order to stay ahead of the curve was a gym full of the latest fitness equipment and a team armed with clipboards, stopwatches and maybe a heart rate monitor or two. Now there’s a barrage of fitness technology, such as wearable activity trackers and mobile apps. Many fitness managers are contemplating if, when and how to formally integrate these new tech tools into personal training services.
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We’ve all been there: You get caught up in the moment and make a purchase—sometimes a big one—that you have second thoughts about when you get home. It can happen with impulse buys and even sometimes with major purchases involving forethought. Imagine the panic, then, that a new client might experience shortly after signing up for a hefty package of coaching and training sessions.
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If you regularly use social media such as Facebook and Instagram, you will have noticed posts plugging fitness by way of body-conscious photos and memes meant to get people moving. For example: a picture of a gorgeous bikini-clad woman with the caption, “Today I will love myself enough to exercise.”
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